10 Real Estate Email Templates That Work

A real estate email template is a ready-made email, which you can copy and paste straight into your communications to clients.

Real estate email templates negate the need for putting together time-consuming emails to each of your clients. Plus, because you’re not actually typing out each email by hand, real estate email templates reduce the risk of typos and other superficial errors creeping into your communications.

Of course, we’re not recommending that you blindly copy, paste, and send. The best real estate templates act as a base; a boilerplate. You’ll still need to tailor them with your name and company – at least – and ensure they reflect details specific to the individual client and listings. The more unique flourishes you can add, the better!

We’ve scoured the web and put together a list of our 10 real estate email templates.

Below, you’ll find:

• Welcome email
• Open house follow-up
• Newsletter invitation (cold)
• New listing email
• Home valuation offer
• One-year follow-up
• First viewing follow-up
• Coming soon listings
• Testimonial request
• Neighborhood expertise

(Any big ones we’ve missed? Let us know in the comments!)

Ah, the welcome email! Every email marketing-savvy real estate agent’s best friend. A welcome email, as the name suggests, should thank the recipient for joining your email list, and welcome them to your online community.

But that’s just the beginning. Because a good welcome email should also ask the recipient some questions about their home buying (or selling) situation. Price range? Desired neighborhood? Preferred property type? After all, they’ve joined your mailing list for a reason – it’s your job to find out what that reason is.

The template below does just that. It’s friendly, helpful, and it thanks the recipient. But it also provides space to ask those crucial questions – and helps you turn an email sign-up into a hot lead.

Open houses are chaotic – so many people to meet, so many faces to remember – and it’s easy to lose track of who was who. (And who was actually interested.)

That’s why it’s so important to strike while the iron is hot, and send a follow-up email to attendees.

We like the template below because it’s short and succinct – without compromising on either politeness or professionalism. It begins by recapping the property address (ensuring it remains fresh in the prospect’s memory), and that property’s key features. It also tantalizes the recipient with an offer of another, exclusive house viewing – endearing them to you and your company.

Building a database of engaged people (and, ideally, potential clients) for your online newsletter can be tricky. Fortunately, there’s a solution – and it’s shaped like the real estate email template below.

Why do we love this template? Well for starters, it’s fun, conversational, and oozes personality – something a cold email needs to do to stand any chance of opens, reads, and clicks.

But we also love this template because it plays into that brilliant old adage – flattery gets you everywhere! By paying the recipient a compliment (you’ll need to make sure that this part, in particular, is sufficiently personalized), you make it more likely they’ll look at and engage with the email. Of course, a slick subject line helps here – check out our tips for writing one!

When new listings come in, you need to let your database know – as quickly as possible.

The real estate email template below helps you do exactly that. We like it not only because it’s highly customizable – you can easily paste in their neighborhoods of interest, and the new listings – but because it feels personal. Even though you’ve copied it straight from this template, it reads so conversationally, and with such warmth, that it doesn’t feel like a template at all.

Home valuation offers are tricky – especially when you’re making them via email, rather than in person.

We like the home valuation offer email template below because it ticks all of the right boxes. It’s not too short, for one (so there’s no chance of the recipient getting bored), and it’s specific (“How’s Tuesday afternoon?”).

What’s more, this real estate email template is alluring. It entices the reader with “what you uncovered in your market analysis” – and leaves them desperate to find out more!

As the real estate email template below puts so eloquently, real estate depends on relationships. So once you’ve sold someone a house, that shouldn’t be the end of all your communication – and a one-year follow up is excellent practice.

The template below is a useful email to send on the anniversary of your client’s home purchase, because it shows that you remember the sale, and that you care about how they and their family are getting on.

But it’s not just pure benevolence involved – because this email is an ideal place to seek out more relationships and prospects in the future. The template below asks if the recipient has any friends or colleagues looking to sell – so it could be your shortcut to a lucrative lead.

Word of mouth marketing is powerful. Use it!

Just like after an open home, the hours and days after you first show a client around a home (or a few homes) are vital. It’s important to act with speed – both to keep you and the properties in their memory, and ensure they don’t defect to another real estate agency!

The real estate email template below will let you move with pace and decisiveness to follow up a client. You can add in each listing, and expound on the positives – either how you saw them, or how your client did. You can also address any issues with any of the properties, which builds trust and showcases your candor.

Better yet, it wraps up with a strong call-to-action – to view even more properties!

What’s more enticing than a new listing email? A coming soon email. This allows you to build hype around listings that haven’t quite hit shelves, but will be soon.

We like the real estate template below because it works, without being waffly. You can personalize it by copying in the prospect’s preferred neighborhood, and – with the words “I wanted you to be the first to know” – get them interested, all while conveying an air of exclusivity.

Sometimes, everyone needs a humble brag. But testimonials are far more than that – they’re vital social proof that indicates to future clients that you’re a dependable, trustworthy real estate agent.

But how do you actually collect those testimonials? An email is a good place to start.

The below real estate email template works because it’s friendly, conversational, and down to earth. It gets into the recipients’ good books by thanking them for their business, and asks for a testimonial in a non-intrusive way.

Cleverly, this template also gives the recipient a healthy reminder of what you and they achieved together (you can add all of this in yourself). By putting these results back on their radar, you’re going a long way to making sure they include them in their testimonial. Win!

In real estate, neighborhoods are like territories – you need to stake your claim to your patch!

That means conveying to prospective clients the areas you specialize in – and why they should choose you to help them sell or buy property..

The real estate email template below should help with that. It’s a simple-yet-effective email which reaffirms your expertise in the neighborhood of your choice. Better yet, you can customize it to whatever stage of the client journey the recipient is on – making an enquiry, actively viewing homes, or looking to downsize or upgrade soon.

To recap, real estate email templates are a fantastic, low-effort way of communicating key messages to your clients.

We love the 10 real estate email marketing templates featured here. As a reminder, they should be used only with the utmost attention to detail. After all, you’re trying to increase your levels of professionalism. Copying the wrong name or the wrong listings into your email will, of course, have quite the opposite effect!

So good luck, enjoy, and let us know how you get on with these real estate email templates in the comments. Oh, and why not stick around for more quality email marketing content or take a look at some inspirational real estate website designs? You can also find out when the best time to send an email is, and how to improve your email deliverability in our detailed guides. Thank us later!