Squarespace Review 2024: The Easiest Website Builder To Use

Easiest website builder to use

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Squarespace is one of the best website builders on the market, offering users a seamless user experience from start to finish. Its popular drag-and-drop editor and cost-effective plans make Squarespace ideal for beginners, and creatives will be more than happy with the design options available.

In this Squarespace review, I’ll explore why the builder is so user-friendly and what you can get for your money – a deep dive into the platform’s features to determine if it’s the right builder for you.

We recommend Squarespace for: We don't recommend Squarespace for:
  • Creatives looking to build a design-focused website thanks to Squarespace’s high-quality templates and elements
  • Beginners because its drag-and-drop editor is so easy to master and you’ll have no trouble navigating between the editor and backend settings
  • Websites looking to take bookingsSquarespace’s Acuity Scheduling tool makes it easy to offer services online
  • Multilingual sites or businesses looking to expand into international markets due to Squarespace’s lack of supported languages
  • Larger online stores because of Squarespace’s limited scalability – you’d be better with a dedicated ecommerce website builder, like Shopify
  • Squarespace Pros & Cons

    For an overview of the website builder, I’ve pulled together a list of Squarespace’s standout qualities and drawbacks:

    What We Like

    ✔️ It’s the easiest website builder we’ve tested thanks to its drag-and-drop editor and AI design guidance

    ✔️ Over 160 aesthetically-pleasing templates to choose from, covering a broad range of industries and website types

    ✔️ If you want to offer bookable services or appointments, Squarespace’s Acuity Scheduling tool costs $16 per month

    ✔️ Add ecommerce functionality to your website for selling products and services online

    What We Dislike

    ❌ Squarespace’s grid overlay in the editor can be useful for beginners but it does limit your creative freedom

    ❌ There’s no autosave when editing which seems like a flaw when Squarespace gives a lot of attention to designing a website

    ❌ Unlike Wix, Squarespace doesn’t offer a free plan – you can get started with its 14-day free trial instead

    My Experience With Squarespace

    Squarespace is the easiest website builder we’ve tested in 2024, outperforming 16 other platforms due to its simple drag-and-drop editor, intuitive interface, and beautiful templates. These perks make it easy for users to set up a website with Squarespace.

    When testing Squarespace’s free trial myself, I was first presented with two questions:

    1. What’s your site about? – I could choose from a selection of options, such as “Food” or “Gaming”
    2. What are your top goals? – I could select as many relevant options as I wanted, such as “Build community,” “Sell products,” and “Offer a contact form”

    From there, Squarespace gave me the option to choose from its professionally designed templates (with suggestions based on my responses), or I could build a template from scratch. Since I’ll discuss templates in detail later, I chose to use Squarespace Blueprint, a guided web design experience powered by AI.

    Squarespace Blueprint stage to build your homepage
    Squarespace Blueprint took me through a five-step process to create a custom template. Source: Website Builder Expert

    With Squarespace Blueprint, I was first asked for my website’s title. The next step is to build a homepage, choosing from a list of sections, such as the “Intro section” or “Social section.” I had the freedom to add or remove what I wanted, and I could choose from a variety of somewhat basic layouts for each section as well.

    The final stage of Squarespace Blueprint includes adding pages to the site, deciding on a color scheme, and selecting a font style. Your decisions are not set in stone – you can edit everything in Squarespace’s editor.

    Squarespace AI asking the user to choose a writing style to set up a website
    I could change the writing style of Squarespace’s AI text generator. Source: Website Builder Expert

    Once I was happy with my design, Squarespace gave me the option to personalize my website’s copy using Squarespace AI. After sharing a brief description of my website, I could choose a tone of voice, from options such as “Professional” or “Quirky.” I appreciated that the AI tool generated examples of each writing style so I could get an understanding of how the text would appear.

    While the onboarding process wasn’t the quickest overall – especially when compared with the speedy setup of GoDaddy – Squarespace Blueprint provided a unique experience. For businesses short on time, Squarespace Blueprint takes the hassle out of designing and editing your pages.

    That said, I would recommend choosing one of Squarespace’s templates because the designs are stylish and modern. The AI-generated templates look quite simple and bland in comparison, and there’s little variation between designs.

    Squarespace's drag and drop editor, showing a text box being moved around the grid lines
    I loved how easy Squarespace made editing my website’s pages with its structured drag-and-drop editor. Source: Website Builder Expert

    After this, I finally found myself in Squarespace’s editor. Like Wix, Squarespace uses a drag-and-drop editor so I could simply move elements around the page.

    Squarespace also uses a grid pattern to add structure to its editor. This is useful if you’re looking to snap elements together or keep things aligned on your page, especially if you’re new to building websites. In my experience, it also helped to speed up the overall process.

    However, if you’re looking for complete creative control, you’d be better off with Wix, which lets you drag elements anywhere on the page. Squarespace’s grid editor can feel restrictive since you’re bound to moving elements within the set lines.

    You should also be aware that Squarespace has no autosave when editing – so keep this in mind when using Squarespace before you close a tab accidentally! Despite missing an autosave feature, I was relieved to see that Squarespace prompts you to save if you decide to exit the editor.

    How Much Does Squarespace Cost?

    Squarespace has four premium plans – the same number as Wix. Though both builders start at $16 per month, Squarespace is more affordable in the long term and offers better value for money. Its plans range from $16 to $49 per month (billed annually).

    Squarespace Pricing Plans

    1. Personal ($16) For simple sites, like portfolios
    2. Business ($23) To start selling products and services
    3. Commerce Basic ($27) Removes transaction fees and lets you sell on socials
    4. Commerce Advanced ($49) Provides advanced sales features like abandoned cart recovery

    You can also get 10% off your Squarespace plan with our code “WBE10”.

    Squarespace's four pricing plans and key features
    I recommend choosing Squarespace’s $23 per month Business plan – it's the cheapest option if you want to sell products or services. Source: Website Builder Expert

    Unfortunately, Squarespace doesn’t have a free plan, but you can get started with its 14-day free trial instead. You won’t need any card details to access the trial – simply sign up with an email address to test out the builder for yourself.

    Once you’re ready to upgrade, the plan you pick will depend on the needs of your website. If you’re building a simple or largely informational website, like a portfolio, you’ll be content with Squarespace’s Personal plan.

    For a slight price increase, I recommend choosing the $23 per month Business plan. You’ll unlock ecommerce functionality and additional features, including a branded Google email address and promotional pop-ups.

    Check out our Squarespace Pricing Review to see which plan is right for you.

    Designing With Squarespace

    Squarespace is one of the best website builders for design and aesthetics, offering over 160 Squarespace templates to choose from. In comparison, Wix has 900+ templates in its library – as a result, Wix takes the top spot in our design research, leaving Squarespace in second position.

    That said, Squarespace’s templates have a high-quality finish and cover a wide range of industries, such as “Fashion” and “Fitness,” despite offering fewer options than Wix. I particularly like the “Montclaire” template for artist websites because of its minimalist approach to showcasing work. Squarespace’s recent 2024 Super Bowl ad, directed by Martin Scorsese, also introduced a new template called “Hello Down There.

    Preview page for Squarespace's Montclaire template
    I could play around with other color presets before settling on a Squarespace template. Source: Website Builder Expert

    Once you’re in the editor, Squarespace gives you access to a lot of professionally designed elements and sections to add to your site. This is especially useful for content-heavy sites looking to display information in creative ways, such as accordions or scrolling banners.

    I also loved that I could save favorite sections to revisit at a later time, giving me the freedom to experiment when designing my pages.

    Squarespace's design sections library, specifically showing people/team sections
    I had plenty of section styles and layouts to choose from with Squarespace. Source: Website Builder Expert

    Squarespace’s Features

    Squarespace provides a generous suite of built-in features, including website analytics to help users monitor their site’s performance and email marketing tools. You can also explore the Squarespace Extensions page for additional functionality – with roughly 40 integrations to choose from, it’s not as large-scale as Wix or Shopify’s app market.

    Scheduling Tools

    Squarespace is the best website builder if you’re looking to offer bookable services or take appointments. Whether you’re selling online courses or offering in-person fitness classes, Squarespace’s Acuity Scheduling tool lets you create appointments, manage timings, and set prices from a dedicated dashboard.

    When testing the tool myself, I found it incredibly easy to set up new appointment types for 1:1 sessions or group classes. Squarespace guided me through the process step by step, instructing me to set my availability and design my scheduling page.

    While the feature is accessible during Squarespace’s 14-day free trial, Acuity Scheduling plans range from $16 to $49 per month (billed annually) – this is an additional fee on top of your monthly or annual Squarespace plan.

    I could easily set or update my availability in the Acuity Scheduling tool. Source: Website Builder Expert


    Like most SEO website builders, Squarespace provides the essentials, such as image alt text, mobile optimization, and automatic sitemaps. All of this is built into the platform which is standard for most website builders, including Wix and Shopify.

    With Squarespace, you can easily manage your site’s SEO from its SEO panel. Here, you can tweak your page’s SEO settings or view a useful SEO checklist to help you optimize your site for search engines.

    However, Squarespace did perform poorly in our site speed tests. A slow website can impact your site’s performance in the Search Engine Results Pages (SERPs). Plus, you don’t want your visitors or customers to grow frustrated and take their business elsewhere.


    All websites need to engage with their target audience, whether you’re looking to simply showcase your work or sell products online. Squarespace provides access to a variety of marketing tools, such as promotional pop-ups, featured announcement bars for exciting website or business updates, and a dedicated tool called Email Campaigns.

    Squarespace Email Campaigns selection of campaign types
    I could edit my email marketing template and tweak its style to suit my brand. Source: Website Builder Expert

    Squarespace Email Campaigns lets you automate workflows, engage with your subscribers, and view email-specific analytics. This is a must-have for businesses looking to build customer relationships through their website.

    When exploring the feature, I could choose from a handful of email types, including a “Welcome email” and a seasonal extra for springtime sales. While some features of the tool are free (like creating draft campaigns), you’ll need to purchase a full Email Campaigns plan to send campaigns. Pricing for the feature starts from $5 per month (billed annually).

    Selling Online With Squarespace

    Squarespace has improved considerably since last year’s research and takes third place in our ecommerce website builder research, sitting just behind Shopify and Wix. You’ll need either the Business, Commerce Basic, or Commerce Advanced plan to sell with Squarespace – prices start from $23 per month (billed annually).

    Squarespace does have better sales features than Wix overall. For example, Squarespace’s ecommerce plans include unlimited products, whereas Wix’s plans have a limit of 50,000 products.

    However, Squarespace falls short when it comes to internationalization, requiring manual translation and only supporting a few languages – an area where Wix shines. This isn’t ideal if your store is looking to expand into new markets.

    I recommend the Business plan as a good starting point for small businesses, but if you have a larger or growing inventory, one of the two Commerce plans will be best. Both the Commerce Basic plan and Commerce Advanced plan remove transaction fees entirely, plus you’ll get access to advanced sales features, like abandoned cart recovery and low-stock labels.

    Read our Squarespace Ecommerce Review page for a detailed look at its sales features.

    Squarespace’s AI Tools

    Squarespace is a little underwhelming when it comes to AI features and seems to lag behind the competition. Wix, for example, recently announced its new AI website builder, and Shopify’s Winter ‘24 Edition included the reveal of an AI-powered storefront search feature.

    Unfortunately, we haven’t heard much from Squarespace since the Squarespace Refresh in October 2023. This did give us a sneak peek at Squarespace’s vision for AI in the future, including AI image support and an AI assistant, but these features are still in development.

    Here are the AI tools you can expect from Squarespace now:

    • AI website builder – Squarespace Blueprint is powered by AI to help you generate a custom template for your website, but this isn’t as hands-free an experience as other AI builders
    • Text generation – use AI to create content for text boxes, generate product descriptions, and fill out email marketing campaigns
    Squarespace's AI text generator working on an about us section
    I could ask Squarespace’s AI text generator to create different forms of content, from a full paragraph to a short pitch. Source: Website Builder Expert

    How Can Squarespace Protect Your Site?

    All Squarespace websites offer “white glove website security,” meaning you’ll receive a reliable and high-quality service from the website builder. Every website using a Squarespace custom domain will be bundled with a free SSL certificate. This helps protect your website’s data, reassures visitors, and it also boosts your site’s credibility with search engines.

    You can also rest assured that Squarespace is PCI-compliant (to protect online payments), follows global data privacy laws (to keep your data secure), and monitors for cyber threats and DoS attacks 24/7.

    If you want to take extra precautions, you can enable two-factor authentication on your Squarespace account, review your account’s login activity for suspicious activity, and password-protect any pages you desire.

    Squarespace Support

    You can seek support from the following Squarespace channels:

    • 24/7 email support
    • Live chat (available Monday to Friday between 4AM and 8PM EST)
    • Social media
    • Help Center including guides, video tutorials, and webinars
    • Community forum to hear from real Squarespace users
    • Hire a Squarespace Expert to help you overcome a hurdle, including building a website from scratch

    As you can see, there are several options to choose from if you need a helping hand, but you won’t be able to call Squarespace’s customer support team.

    Still, I was impressed by Squarespace’s Help Center since most guides included a video along with links to other resources – supporting users with different learning styles.

    However, I was slightly disappointed in Squarespace’s live chat. While it’s nice to interact with a human instead of AI, it took over 30 seconds to get a response. This doesn’t seem too extreme, but the AI-powered live chats of Squarespace’s competitors (like Wix and Shopify) responded almost instantly.

    Video tutorial in Squarespace's help center
    I was happy to see that most Squarespace guides include a video tutorial so you can follow along step by step. Source: Website Builder Expert

    How Does Squarespace Compare to Competitors?

    Squarespace is our second-best performing website builder in 2024, but is it the right fit for you? Take a look at how it compares with other leading website builders in the table below:

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    Wix is our top-rated website builder overall, offering users a comprehensive solution with powerful features, over 900+ templates to choose from, and dependable support options. It’s also an impressive choice if you’re looking to sell online thanks to its versatility.

    That said, Shopify is the best ecommerce website builder out there, providing dedicated sales features and room to scale your business until you’re among the titans of your industry.

    GoDaddy has the fastest setup and affordable plans. With pricing that ranges from $10.99 to $20.99 per month (billed annually), GoDaddy is the best value for money builder we’ve tested in 2024.

    If you’re still not sure what website builder is right for you, take our 4-question quiz for a personalized recommendation from the experts:

    What type of website do you want to create?

    Find Your Builder

    How We Test Squarespace

    To fairly review Squarespace, we rely on our rigorous in-house research process. We regularly test every website builder we recommend so that we can share accurate and impartial recommendations.

    After 200+ hours of testing and data collection across 398 areas of investigation, we can confidently say we know Squarespace inside and out. Our review examines six key areas that we know are important to our readers:

    • Website Features – 30%
      • Looking at the quality and number of features on offer
    • Design Functionality – 25%
      • Reviewing a website builder’s aesthetic capabilities, through templates and design options
    • User Experience – 17%
      • We test every builder ourselves so we can share our experiences and assess how easy it is to use
    • Help and Support – 10%
      • Looking at how website owners can contact a platform or get support
    • Value for Money – 10%
      • We review pricing and what’s available with each plan
    • Customer Score – 8%
      • Comparing a website builder to its competitors in the market

    Each category is given a unique weighting and a builder is awarded a score out of five depending on its performance in each of these testing areas.

    Squarespace Test Summary 2024

    I’ve tested a lot of website builders as part of the Website Builder Expert team and Squarespace always delivers a delightful experience. It’s so easy to use, and I never run into any difficulty no matter what type of website I’m trying to build, whether that’s a creative portfolio, photography website, or online store. This is why we’re so quick to recommend the builder to beginners – it’s a great starting point for anyone scared of technology!

    I’d recommend choosing one of Squarespace’s templates, instead of using Squarespace Blueprint to begin with. The templates are polished and trendy, so you’ll only need to make a few tweaks here and there to fit your brand. And, with the grid-style drag-and-drop editor, it’ll be hard to make anything very ugly. Squarespace really sets you up for success with its user-friendly editor.

    Another thing I love is how seamless it is to jump between the website editor and backend settings. While you’ll need to remember to manually save each time, it’s simple to navigate between setting up email campaigns to managing your site’s SEO.

    emma ryan author bio
    Emma Ryan Senior Writer

    Squarespace Review: Should You Choose It?

    From our 2024 research, Squarespace is the easiest website builder to use by far. I’ve explored its user-friendly editor in detail, highlighted its stylish templates, and examined the features on offer, from website security to SEO.

    Like Wix, Squarespace is a reliable option for a wide range of users, whether you’re looking to build a creative portfolio or set up an online store. That said, I highly recommend choosing Squarespace if you’re a beginner at building websites because of its intuitive interface and simple setup process.


    Squarespace is one of the best website builders for blogging. We recommend it for art blogs in particular because of its creative templates, but you’ll get access to a ton of features, including scheduling tools, blog analytics, and comments. It’s not as well-rounded as Wix for blogging though – Wix lets you publish blog posts on its free plan whereas you’ll have to pay for one of Squarespace’s premium plans to do the same.
    Based on our 2024 research, Wix is the best website builder overall. It caters to a wide range of users with its 900+ templates, impressive website features, and dependable 24/7 support options. That said, Squarespace takes second place in our research, so it’s still an excellent choice. Squarespace doesn’t offer the same level of creative freedom as Wix, but Squarespace is easier to use on the whole and its professionally designed templates are stunning. Both Wix and Squarespace start at $16 per month (billed annually).

    We’d recommend choosing Squarespace if you’re looking to build a creative or content-heavy site, but Wix is the better option for selling online.

    Written by:
    emma ryan author bio
    Emma’s been a Senior Writer at Website Builder Expert since 2022, having first-hand experience with website builders, such as Wix and Shopify, through hands-on testing and research analysis. Her work and expertise have been featured in Digiday, TechRound, Industry Today, and Digital Information World. Specializing in writing about website builders, ecommerce platforms, and hosting providers, Emma stays in the loop of industry updates by attending conferences such as eCommerce Expo and managing Website Builder Expert’s news articles.
    Researched by:
    I love to understand human behavior and the cognitive biases that drive us to do what we do. For over nine years I have worked as a mixed method researcher – research using a mix of numerical data and personal experiences – across a range of sectors, from insurance and policy development to finally arriving at Website Builder Expert five years ago. Fascinated by consumer decision-making, I meticulously built our leading ranking methodology to explore where providers like Wix sit within a competitive industry and what value they truly bring to our audience.
    As a member of the Market Research Society, I’m an advocate for high ethical, commercial, and methodological best practices. All of this combines to give you the most ethical recommendations based on real data.


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