The 10 Best Fashion Website Templates

Made with Squarespace

A bold and engaging fashion website template with playful colors and graphics, SKYLOOP is perfect for online stores – and it is particularly suited to kidswear.

The homepage allows you to list and preview multiple products, as well as host various categories. You can upload different types of e-commerce imagery and add detailed product descriptions, which will encourage browsing and sales.

There’s also the option to add static landing pages such as those all-important ‘about us’ and ‘contact’ pages. SKYLOOP does it all!

Template Features:

• Image galleries
• Product carousels/featured products
• Multiple pages
• High res imagery
• User-friendly and clear

Made with BigCommerce

Elevate is easy to use and allows you to drag and drop content, customizing your template as much as you need to promote fashion sales.

One of its most unique features is the ability to show swatch colors, as well as encouraging users to scroll through photos and view multiple products quickly. It’s super flexible and can host a number of categories, so it will work for multiple types of fashion websites. It also comes with glowing reviews, so you know you’re in good hands!

Template Features:

• Drag-and-drop customization
• Fully responsive
• Advanced quick view
• Product filtering
• High res product images

Made with Shopify

The Dawn fashion website template comes with an adaptable layout, a flexible design and customization options to achieve your desired look and feel. You can add relevant product pages, as well as showcase specific images that support visual brand storytelling.

Dawn comes with flexible, well-designed sections for images, products, videos, quotes, and more. Even better, all of these elements are easy to use and move around.

When it comes to marketing, you can add promo banners, product reviews, enhanced searches and recommend other products whilst customers shop. A great choice if you’re hoping to achieve sitewide product discovery and sell more!

Template Features:

• Blogs
• FAQ page
• Product filtering and sorting
• Image zoom
• Product tabs and videos

Made with Wix

This fashion website template is perfect for showcasing trends and styles to shoppers. Whether it’s sharing men’s or women’s clothing (or both), it comes complete with everything you need for your business to succeed.

Colorful, engaging and easy to edit, it features the ability to host multiple styles of imagery, a search navigation bar, ‘quick view’ buttons, social sharing, as well as being able to host multiple pages and categories.

If you’re looking to showcase editorial content and lookbooks to strengthen your brand identity, this template allows you to do so with pages that feel rich and engaging.

Template Features:

• Fully responsive
• High res product and model imagery
• Social sharing
• Hosts editorial content
• Advanced quick view

More Information

• Interview with Simply Preloved Children’s Boutique: Take a look at a real clothing business built with Wix.

Made with Squarespace

Alameda comes with a minimalist default design that feels modern and sleek. Due to this template’s flexible layout, you can add product images and multiple static pages, which it can handle effortlessly.

It sports a fairly simple top navigation but you can also add social sharing apps and an email sign-up function, which is ideal for growing your customer base. This is the template for you if you’re looking for something simple and user-friendly!

Template Features:

• Advanced quick view
• Product image zoom
• Hosts lookbooks and editorial content
• Simple navigation
• Email sign-up

More Information

• See how Squarespace and other website builders shape up in our Best Website Builders for Artists

Made with Wix

Trendy and bold, the T-shop template is the ideal platform for showcasing your fashion products. The design revolves around vivid colors and the aesthetic translates well on mobile too.

It allows customers to seamlessly add items to their cart, pay online, create a wishlist and apply discounts and coupons. There’s also a chat function that makes it easy to communicate with shoppers in real-time to increase sales and customer trust, too.

Template Features:

• Multiple pages
• Responds well on desktop and mobile
• Chat functions
• High res imagery
• Product badges

Made with Shopify

Designed to create impact, this unique template ‘Beyond’ is perfect for fashion websites with a story-driven design, as it supports long-form text sections and rich imagery which is great for brand storytelling.

It works to inspire customers, thanks to its ability to host video and graphics, lending itself particularly well to those looking to put sustainability in the spotlight. Finally, it’s packed with features and apps that will encourage customer retention to ensure your success – such as email sign-up to receive updates and newsletters.

Template Features:

• Hosts long-form text
• High res imagery/video
• Product badges
• Quick view and add to cart

Made with Squarespace

Simple and refined, Tresoire was made for fashion websites that want to let their products speak for themselves. The sleek design of this template helps you sell clothes and fashion accessories to all types of users with ease.

There are also clever features such as ‘quick view’ when you hover over the images, ‘sign-up’ functions, and the ability to connect to your social accounts to push your brand even further.

Template Features:

• User-friendly
• Simple navigation
• High res imagery
• Email sign-up
• Advanced quick view

Made with BigCommerce

This highly customizable template hosts products and images with ease and is packed with responsive features to boost sales.

Savile Row Contemporary is optimized for fashion retailers that want to include great video and rich photography to showcase their products. It also comes with an image rollover function that works whilst browsing.

Its customizability allows you to include features such as quick add-to-carts, switchable grid and list product views, as well as multi-tiered sidebar views for a more dynamic browsing experience.

Template Features:

• Quick add-to-carts
• High res imagery
• Frontpage slideshow
• Product videos
• Customized checkout

Made with Shopify

Elegant and fully functional, Context is a theme perfect for storytelling and medium-sized catalogs.

It lets customers filter products by brand, type, color and size, and you can create a strong brand identity using high-resolution images and text across the site. It also comes with a predictive search function that will present live search results and product links quickly, making browsing and shopping easy.

Template Features:

• Advanced product filtering
• High res imagery
• Multi-column drop-down menus
• Predictive search
• Story-focused product pages

As you can see, there are many different templates to choose from when building your fashion website. These are just a snapshot, but they’re some of our favorites and we think they’re a good place to start!

When choosing your template, it’s worth bearing in mind the type of customer you’re selling to, your brand identity and the product you’re selling. Seek out templates that are fully responsive on the web and mobile, all whilst being clear and engaging with features to drive sales. Make sure to stick with current and upcoming trends; the future of fashion will feature personalization, sustainability, AI, and more, so research which trends you may want to incorporate.

When it comes to fashion websites, visuals are always key, so make sure you opt for something that will do your products justice and allow you to get creative. After all, making a website should be fun! Drag-and-drop customization is always a great way of taking the stress out of building your website, and it’s ideal for beginners because of how easy it makes the whole process.

When you feel ready to start creating, it’s worth researching what each website builder offers, too. Want more information on how to start a website? Check out our article, ‘How to Start an Online Clothing Store’ for a thorough step-by-step guide.