Wix Pricing: Which Pricing Plan Is Best (and Worst)?

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wix logo
Website Pricing
$0 Free – $159 Business Elite
Overall rating

5 out of 5 stars

Wix is our top-rated website builder in our research, meaning we’ve put it to the test and found it to be the best website builder overall! But how much does it cost? More importantly, is it good value for money?

Wix offers four premium plans, which give users a range of options to choose from depending on their needs, from online selling to enterprise businesses. The prices range from $16 per month (for the Light plan) to $159 per month (for the Business Elite plan) when billed annually. There is also the custom-priced Enterprise plan. Wix stands out in our research because it offers the best range of features available, like an easy-to-use editor, contact forms, and a professional blogging platform. This makes it ideal for personal websites and projects.

You can get 10% off all Wix’s plans using the code “TAKE10” at the checkout. There’s also a free plan you can use indefinitely – but there are a few limitations.

Wix Pricing Plans

  1. Free plan: $0 per month – For those who want to try Wix
  2. Light plan: $16 per month – For portfolios and personal sites
  3. Core plan: $27/month – For small online stores and growing businesses
  4. Business: $32/month – For established businesses
  5. Business Elite: $159/month – For large businesses with advanced needs
  6. Enterprise: Custom pricing – For global brands and industry titans

How Much Does Wix Cost?

Four Wix website builder price plans
After looking at Wix’s pricing lined up, I could definitely see a steep rise in pricing on the later plans. Although, the quality of features included is impressive. Source: Website Builder Expert.

Across its four premium plans, Wix costs between $16 per month (billed annually) and $159 per month (billed annually). The cheapest plan, the Light plan, is great for those seeking a personal website or a professional portfolio.

If you want Wix ecommerce features, you’ll have to skip the Light plan and move to either the Core, Business, or Business Elite plans. With these plans, you’ll be able to sell up to 50,000 products and you’ll get access to shipping capabilities and advanced analytics.

The Enterprise plan is only for large business franchises and requires a call with the Wix sales team, as the price will be custom to what you want to achieve. However, thanks to our long-standing research in the industry, we can make a conservative estimate of around $5,000-$25,000 per year (billed annually).

Light Core Business Business Elite Enterprise
Price/month (paid annually) $16 $27 $32 $159 Custom pricing
Price/month (paid monthly) $23 $34 $38 $172 Custom pricing
Saving $84 $84 $72 $156 N/A
Collaborators 2 5 10 15 Unlimited
Storage Space 2GB 50GB 100GB Unlimited Unlimited
Video Hours 30 minutes 5 hours 10 hours Unlimited Unlimited
Site Booster (SEO) App
Events Calendar App
Professional Logo Design
Advanced Shipping
Most website builders offer their plans at monthly and annual prices, with the primary difference being when you pay.

For example, Wix lists the Light plan as $16 per month when billed annually, meaning you’ll be paying for 12 months of use in advance. At checkout, you’ll have to pay $192.

Paying monthly means the subscription gets paid each month, much like Netflix or Spotify. Wix entices its users to pay annually by offering a reduced monthly fee. By paying annually, users can save $84 per year for the Light and Core plans than if they paid monthly.

Whichever payment option you choose will depend on your financial situation. If you don’t have the money for the annual payment immediately or don’t see yourself having the website live for over a year, then the monthly plan is a better option. However, we recommend the annual prices as we believe they are a better representation of the value for money of the builder.

Is The Free Plan Really Free?

Yes! There is zero cost involved with building and publishing a website on Wix. Simply go to Wix, put in your email address and you can start building and editing your website with Wix’s fantastic features for $0 (without any credit card details)! Better yet, there’s no time limit, meaning that the Wix website is now yours forever — for free.

However, Wix’s free plan only comes with 500MB of storage, which is barely enough if you plan to upload videos or high-quality images directly to your site. Other limitations can only be solved by upgrading, such as:

  1. You can’t use your own domain name
  2. You’ll have Wix ads displayed on your site
  3. You can’t sell online
  4. You only get limited features – for example, you’ll have no access to Google Analytics which means you won’t be able to track your website’s performance with this tool
  5. You receive basic customer support – priority support is only available on premium plans so you might be left stranded if you need a helping hand
Wix ad displayed on demo Wix website for Lucy's Cupcakes
I couldn't remove the banner ad on our demo website because we were on the free plan. Source: WebsiteBuilderExpert

So, do we recommend Wix’s free plan? Well, sort of – the free plan is really only suitable for playing around with and testing. The Wix domain and banner ads give any site an unprofessional look and feel. If you’re serious about your site, then picking a paid plan is a much smarter choice. It is worth highlighting that you can always build your site on the free plan and then upgrade.

Is There a Free Trial?

As an alternative to Wix’s free plan, you can opt for a 14-day free trial of one of Wix’s premium plans. This is much better suited for those who may want access to Wix’s premium features, like ecommerce tools or increased storage – plus, there are no ads or other limitations (you still won’t be able to accept payments until you are on a paid-for plan).

The free trial will require you to enter payment details to kick things off.

Are There Any Discounts?

Wix is currently offering 10% off all its pricing plans if you use code TAKE10 at checkout. This deal is a great way to get full access to Wix at a cheaper price than usual.

Take a look at the table below and see how much you could save when using the discount.

Plan Annual price Annual price (with 10% off offer) Savings %
Light $192 $172.80 10%
Core $324 $291.60 10%
Business $384 $345.60 10%
Business Elite $1,908 $1,717.20 10%

Additionally, Wix for Students offers 50% off its plans if you go to Wix or the StudentBeans website. This is a fantastic deal to get the best website-building experience for an affordable price. You’ll need to have a recognized student I.D. to apply.

Is Wix Good Value for Money?

It depends. In our overall website builder ranking, Wix scores 3.7 out of 5 for value for money, coming in at a joint 4th place. While its plans can be expensive, there are very few builders that will offer a free plan with no time limit and an amazing depth of creativity and features.

Also, these features get rolled out with such high quality and at such a fast pace that other builders can barely keep up. In just a year, Wix SEO secured integrations with Google Analytics, Semrush, and Microsoft Clarity, becoming an absolute powerhouse.

But as we mentioned, the Wix free plan comes with a lot of limitations that almost force users to upgrade eventually. The Light plan is Wix’s cheapest, starting at $16 per month, but that plan comes with zero ecommerce capabilities, limited access to Wix features (no site analytics, site chat, or calendar app), and only 2GB of storage. For the best value for money, we recommend users start with the Core plan at $27 per month, which gives you access to a fuller range of essential website-building features, like ecommerce, events booking, and analytics.

How Does Wix Compare to Other Competitors?

a graph of blue and pruple
Source: WebsiteBuilderExpert

As you can see from the graph, Wix is an outlier among other website builders due to its cheapest plan not being its best value for money. Comparing Wix vs Squarespace’s cheapest plan, the Personal plan also begins at $16 per month. Feature-wise, it is almost on par with Wix’s Core plan ($27 per month).

The Light plan is just a slightly upgraded version of Wix’s free plan. For $16 per month, that is quite a dent in a budget, especially when considering the starting price of GoDaddy ($10.99 per month) and Hostinger ($2.99 per month).

However, the Core plan is everything you’d want and more from Wix, coming with all the features, integrations, and ecommerce capabilities. If you want to start an online business or professional website, then the Core plan will deliver on its price tag – the price is a little higher than other competitors, but our research shows that the value it brings more than compensates for it.

Light Plan: $16 per Month – For Portfolios and Personal Sites

  • Monthly price: $23 per month
  • Annual price: $16 per month


✔️ 2GB of storage

✔️ Free domain for 1 year

✔️ Removes ads from the site


❌ Limited amount of features

❌ No ecommerce capabilities (you can’t sell online)

❌ No access to website analytics, making it harder to track your site’s performance and engage with your audience

The Light plan is Wix’s cheapest plan. Besides the removal of ads, we found there’s not much difference between it and the free plan. The plan lacks many of the great features Wix is known for, like:

  • No ticket or event management
  • No restaurant management
  • No hotel management
  • No ecommerce

For $16 per month, you get the removal of ads, a free custom domain (for a year), and some basic marketing features. A disappointing amount for any potential new businesses, but ideal for small and informational websites like blogs, portfolios, and resumes.

With no ads and your own domain, your site gains some legitimacy. The Light plan gives you access to automated emails and lead-generation forms, making it good for simple promotion.

Three Wix template results in the template library for "Personal Blog" filter
After heading onto Wix’s template page, I found plenty of attractive designs to choose from, spanning online stores, blogs, and events pages – a great starting point for my site! Source: Website Builder Expert.

This is all on top of the amazing Wix templates and editor you get to build your site in. Wix gains our highest score for templates in our research, with 4.3 out of 5. So even with limited features, your site will still look stunning.

Core Plan: $27 per Month – For Small Online Stores and Growing Businesses

  • Monthly price: $34 per month
  • Annual price: $27 per month


✔️ 50GB of storage

✔️ Access to a range of features, including ticketing and WixFit

✔️ Unlock ecommerce features, including abandoned cart recovery, discounts, and selling via socials


❌ Limited sales tools – can’t add multiple currencies or product reviews

The Core plan is Wix’s best value-for-money plan and our recommended starting point for anyone choosing Wix as a website builder. It includes ecommerce features – finally letting you sell on the platform – and it also comes with a host of specialist features for certain industries.

We can’t list them ALL here, but a few these are are our choice favorites:

  • 5 collaborators
  • Basic site analytics to monitor traffic and performance
  • Basic ecommerce tools – sell up to 50,000 products, Wix Payments, and sell on marketplaces/social channels
  • Wix dropshipping – up to 25 products by Modalyst
  • No transaction fees
  • Wix Hotel, Restaurant, and Fit platforms for each respective industry
  • Wix Bookings and Event management for scheduling and organizing appointments and in-person events
  • Stream music and videos and sell your original artwork

On top of this, you will get everything from the Light plan, plus explore even more features in the easy-to-use editor.

With all these features, the Core plan is perfect for those starting an online business or taking an existing business online. There is no app store required or extra fees incurred for specific industry tools and features (unlike Shopify or Squarespace). Plus, Wix has over 900 templates that will make sure you have a handy framework when designing it as they cover more industries than you can imagine!

While the Core plan’s features certainly impress, many of them are still offered in a ‘basic’ form – most evidently, the ecommerce tools. Important features like product reviews, accepting multiple currencies, and advanced shipping options are only available on the Business plan.

The Core plan is a decent choice if your website is in the early stages of growth, but once sales pick up it may be time to upgrade once again.

Business Plan: $32 per Month – For Established Businesses

  • Monthly price: $38 per month
  • Annual price: $32 per month


✔️ 100GB of storage

✔️ Unlock advanced shipping and product reviews for your store

✔️ Add multiple currencies and calculate sales tax automatically


❌ No access to premium customer service

❌ Stuck with the same basic analytics as the cheaper Wix plans

Once your store is getting steady sales, advanced tools are needed to keep up with demand. Enter the Business plan, the first of three ecommerce-dedicated plans by Wix.

You get all the aforementioned features that come with the Core plan, plus some brand new features designed primarily for selling online, such as:

  • Automated sales tax on 100 transactions per month
  • 1,000 product reviews provided by KudoBuzz
  • Unlimited ‘Back in Stock’ notifications
  • Advanced shipping plus 250 products available for dropshipping by Modalyst
  • Multiple currencies

These features are surely welcome for any online business wanting to scale up. In our research, Wix came joint second for sales features with 4.2 out of 5. We found that the Business plan is considerably cheaper when compared with the nearest competition. It costs only $32 per month for Wix’s plan vs Shopify’s $79 per month for a similar plan.

A lot of the features introduced on the Core plan have been upgraded too, giving you 10 collaborators and the ability to assign roles, plus access to external databases. This makes it easier than ever to manage employees. However, not every feature has received this treatment, and even on the Business plan, you’ll still receive the same basic analytics and Wix customer service as those on the Light plan.

Business Elite Plan: $159 per Month – For Large Businesses with Advanced Needs

  • Monthly price: $172 per month
  • Annual price: $159 per month


✔️ Unlimited storage space for larger businesses

✔️ Advanced marketing and ecommerce tools like a loyalty program

✔️ Priority customer support


❌ Very expensive plan

❌ Not a beginner-friendly option

Just from the price alone, you can probably guess that the Business Elite plan is a different beast altogether. If you’re looking for the tippy-top of what Wix can offer your average online business owner, the Business Elite plan takes all the previously mentioned features and turns them to 11, including:

  • Unlimited storage space
  • 15 collaborators, which is helpful for large businesses to delegate work
  • Advanced features, including marketing tools, analytics, and ecommerce
  • Priority VIP phone support so you can skip the queue
  • Retain customers with loyalty programs to share discounts, coupons, and rewards
  • Collect up to 3,000 product reviews to help improve customer trust
  • Sell unlimited products with Modalyst dropshipping

The biggest mark against this plan is price. We’d only recommend the Business Elite to thriving online businesses that need the support and can easily foot the bill – or established brick-and-mortar stores wanting to make a transition online. Either way, we don’t think this plan is good for beginners, and reiterate that the Core plan is the best value for your money.

That being said, for a high-end ecommerce plan, the Business Elite plan is cheaper than its competitors, with Advanced Shopify costing $299 per month (billed annually). If you are looking to make a switch from Shopify, the Business Elite certainly makes a good alternative, but we’d recommend all potential users try it out first with the 14-day free trial, as it’s a big commitment to make.

Enterprise Plan: Custom Pricing – For Global Brands and Industry Titans


✔️ Face no limitations when scaling your business

✔️ Dedicated account manager to help you succeed


❌ Custom plan means you’ll only know what your total is once you are given a quote that covers all your needs

❌ Only suitable for industry-leading businesses

This plan is not meant for your average Joe. Used by the likes of Kroger, Clarins, and Hello Fresh,  Wix Enterprise is intended to be used by big brands and industry leaders.

You get everything on the Business Elite plan, plus the unique feature of having a dedicated account manager to help you run your business. This includes a custom, super-charged Wix editor with developer-built component blocks and a global infrastructure of networks to support you –  all managed from a multi-site dashboard.

We know the majority of our readers are small-to-medium-sized businesses, but your business could one day get successful enough to need an enterprise plan, so it’s good to know. Since the pricing is custom, we can’t comment on the exact pricing Wix offers, but our research estimates it at around $5,000 – $25,000 per year, depending on size.

Does Wix Have Additional Fees?

Wix has some additional fees  – but all of them can be avoided. A caveat to this is if you are selling online, paying for the processing fees is impossible to avoid with Wix.

Wix Auto-Renewal

If you don’t want your plan to auto-renew, you can simply turn it off in your settings. Here’s how:

  • Go to “Billing and Payments” in your Wix account
  • Click “Plan Actions”
  • Click “Cancel Now”

Don’t worry – clicking “Cancel Now” doesn’t actually cancel your plan then and there. Instead, it means your plan won’t automatically renew the next time your subscription expires.

Wix Domain Name

Wix domains are free for the first year. After this, it will cost between $14.95 – $24.85 per year, depending on how specialized they are.

If you don’t pay for your domain, then someone else can register that domain name and use it for themselves. Your domain name’s renewal happens automatically so that you don’t lose your domain – but you can cancel the auto-renewal at any time in your settings.

Custom Email Address

Wix offers a Google Suite email address through its dashboard for $6 per month (billed annually) and $6.50 if you choose monthly billing.

Extra Apps

Most of Wix’s features are built-in, but it does offer an app store for extra functionalities. Wix has +500 apps – of which 24 are free to use.

The rest will cost a monthly fee between $3-$20 per month. This will be heavily dependent on your website’s needs, so do some research on what you may want before building.

Screenshot of Wix's app market and its marketing apps.
The Wix App Market had plenty of useful marketing extensions to choose from. I needed SEO tools to boost my site rankings with and found suitable options like Site Booster and ReputeSales Source: Website Builder Expert.

Wix Payments Processing Fee

Wix charges a standard 2.9% + $0.30 on each transaction for users using Credit/Debit Cards, Google Pay, and Apple Pay.

If you are using a physical Wix Payments POS, then you will be charged 2.6% for cards and 2.6% + $0.20 for Tap to Pay on mobile.

Each of these fees differs depending on the region you’re in. We’ve shown the US rates, but if you are in a different region, we suggest you check out Wix’s service fees breakdown.

Processing fees are not included on returns either.

Dashboard to connect Wix Payments and other payment providers
I could easily connect Wix Payments and other payment providers in the settings. Source: WebsiteBuilderExpert

How We Test

We put Wix through hours of testing to determine whether it’s good value for money. Our research process looks at a variety of categories, including website features and ease of use, but when it comes to price, we analyze a few key areas.

Every website builder has recently increased its pricing, so our algorithm has been adjusted to reflect this change. Beyond reviewing Wix’s restructuring of its plans, we specifically look at whether Wix has a free trial or free plan (it has both), the average pricing plan, and the minimum standard of features you get for the lowest price you pay.

Summary of Wix Pricing Plans

Wix is our best-rated website builder in our research and offers four premium plans – plus a free plan and an enterprise plan. Let’s recap their prices:

  • Free plan: $0 per month – For those who want to try Wix
  • Light plan: $16 per month – For portfolios and personal sites
  • Core plan: $27 per month – For small online stores and growing businesses
  • Business plan: $32 per month – For established businesses
  • Business Elite plan: $159 per month – For large businesses with advanced needs
  • Enterprise plan: Custom pricing – For global brands and industry titans

Of these plans, the best value for money is the Core plan for $27 per month (billed annually). While it is a little more expensive than Squarespace or GoDaddy, those builders can’t compete with the amount of features and support you get with the Core plan.

If you have a small online store or a growing business, the value of the Core plan is worth its higher price tag. Wix provides all the tools you need to succeed off the bat. All that is left is the key ingredient: you!

Wix Pricing: FAQs

Yes! You can upgrade easily by going into your Wix account, clicking upgrade, and picking which plan you want to sign up to. Downgrading is just as easy – go to Premium Plans in your Wix account and click on Change Plan. Then, make sure to finish off by clicking Confirm Plan Change.
No! Hosting is included in all of Wix’s plans, including the free plan. You don’t need to worry about any extra costs, or the effort of finding your own hosting provider, because Wix sorts out everything for you.
The Wix discounts only apply for the initial purchase. Once your plan is up for renewal, it’ll be the regular Wix pricing. We recommend paying annually to get the most out of these discounts.
Website Builder Expert aims to provide you with honest data. That’s why we conduct our own research and obtain direct, personal insight. Click here for further information.

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Written by:
headshot of Sam Jagger
Being a Writer for Website Builder Expert isn’t just typing words on a laptop. Each day, I’m finding new and innovative ways to help you get online in a mode you feel comfortable with. And it’s a task I do with enthusiasm and gusto. Not only do I have experience building with all the providers we talk about - creating websites such as this Strikingly demo - but we also have our wonderful, constantly updated research fielded by our researchers, so you can be reassured that what we say is an honest reflection of our professional opinions. I’ve written articles and featured guest posts for apps like UXPin on web design in the modern age, as well as answered over 100 user comments on the site and delved into the world of choosing a domain name and adding Bitcoin payments to your site in my own pitched articles. All of this is to say that when I want to get you online - I mean it! Outside the office, I have attended the eCommerce Expo and built up a ton of industry knowledge through talks, workshops, and guided learning sessions with noted experts. The internet is made for everyone, so come online and let us help you get there.
Researched by:
I love to understand human behavior and the cognitive biases that drive us to do what we do. For over nine years I have worked as a mixed method researcher – research using a mix of numerical data and personal experiences – across a range of sectors, from insurance and policy development to finally arriving at Website Builder Expert five years ago. Fascinated by consumer decision-making, I meticulously built our leading ranking methodology to explore where providers like Wix sit within a competitive industry and what value they truly bring to our audience.
As a member of the Market Research Society, I’m an advocate for high ethical, commercial, and methodological best practices. All of this combines to give you the most ethical recommendations based on real data.


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