Wix Pricing: Which Pricing Plan Is Best (and Worst)?

Across its four premium plans, Wix costs between $16 per month (billed annually) and $159 per month (billed annually). The cheapest plan, the Light plan, is great for those seeking a personal website or a professional portfolio.

If you want Wix ecommerce features, you’ll have to skip the Light plan and move to either the Core, Business, or Business Elite plans. With these plans, you’ll be able to sell up to 50,000 products and you’ll get access to shipping capabilities and advanced analytics.

The Enterprise plan is only for large business franchises and requires a call with the Wix sales team, as the price will be custom to what you want to achieve. However, thanks to our long-standing research in the industry, we can make a conservative estimate of around $5,000-$25,000 per year (billed annually).

Is The Free Plan Really Free?

Yes! There is zero cost involved with building and publishing a website on Wix. Simply go to Wix, put in your email address and you can start building and editing your website with Wix’s fantastic features for $0 (without any credit card details)! Better yet, there’s no time limit, meaning that the Wix website is now yours forever — for free.

However, Wix’s free plan only comes with 500MB of storage, which is barely enough if you plan to upload videos or high-quality images directly to your site. Other limitations can only be solved by upgrading, such as:

1. You can’t use your own domain name
2. You’ll have Wix ads displayed on your site
3. You can’t sell online
4. You only get limited features – for example, you’ll have no access to Google Analytics which means you won’t be able to track your website’s performance with this tool
5. You receive basic customer support – priority support is only available on premium plans so you might be left stranded if you need a helping hand

So, do we recommend Wix’s free plan? Well, sort of – the free plan is really only suitable for playing around with and testing. The Wix domain and banner ads give any site an unprofessional look and feel. If you’re serious about your site, then picking a paid plan is a much smarter choice. It is worth highlighting that you can always build your site on the free plan and then upgrade.

Is There a Free Trial?

As an alternative to Wix’s free plan, you can opt for a 14-day free trial of one of Wix’s premium plans. This is much better suited for those who may want access to Wix’s premium features, like ecommerce tools or increased storage – plus, there are no ads or other limitations (you still won’t be able to accept payments until you are on a paid-for plan).

The free trial will require you to enter payment details to kick things off.

Are There Any Discounts?

Wix is currently offering 10% off all its pricing plans if you use code TAKE10 at checkout. This deal is a great way to get full access to Wix at a cheaper price than usual.

Take a look at the table below and see how much you could save when using the discount.

Additionally, Wix for Students offers 50% off its plans if you go to Wix or the StudentBeans website. This is a fantastic deal to get the best website-building experience for an affordable price. You’ll need to have a recognized student I.D. to apply.

It depends. In our overall website builder ranking, Wix scores 3.7 out of 5 for value for money, coming in at a joint 4th place. While its plans can be expensive, there are very few builders that will offer a free plan with no time limit and an amazing depth of creativity and features.

Also, these features get rolled out with such high quality and at such a fast pace that other builders can barely keep up. In just a year, Wix SEO secured integrations with Google Analytics, Semrush, and Microsoft Clarity, becoming an absolute powerhouse.

But as we mentioned, the Wix free plan comes with a lot of limitations that almost force users to upgrade eventually. The Light plan is Wix’s cheapest, starting at $16 per month, but that plan comes with zero ecommerce capabilities, limited access to Wix features (no site analytics, site chat, or calendar app), and only 2GB of storage. For the best value for money, we recommend users start with the Core plan at $27 per month, which gives you access to a fuller range of essential website-building features, like ecommerce, events booking, and analytics.

How Does Wix Compare to Other Competitors?

As you can see from the graph, Wix is an outlier among other website builders due to its cheapest plan not being its best value for money. Comparing Wix vs Squarespace’s cheapest plan, the Personal plan also begins at $16 per month. Feature-wise, it is almost on par with Wix’s Core plan ($27 per month).

The Light plan is just a slightly upgraded version of Wix’s free plan. For $16 per month, that is quite a dent in a budget, especially when considering the starting price of GoDaddy ($10.99 per month) and Hostinger ($2.99 per month).

However, the Core plan is everything you’d want and more from Wix, coming with all the features, integrations, and ecommerce capabilities. If you want to start an online business or professional website, then the Core plan will deliver on its price tag – the price is a little higher than other competitors, but our research shows that the value it brings more than compensates for it.

• Monthly price: $23 per month
• Annual price: $16 per month

The Light plan is Wix’s cheapest plan. Besides the removal of ads, we found there’s not much difference between it and the free plan. The plan lacks many of the great features Wix is known for, like:

• No ticket or event management
• No restaurant management
• No hotel management
• No ecommerce

For $16 per month, you get the removal of ads, a free custom domain (for a year), and some basic marketing features. A disappointing amount for any potential new businesses, but ideal for small and informational websites like blogs, portfolios, and resumes.

With no ads and your own domain, your site gains some legitimacy. The Light plan gives you access to automated emails and lead-generation forms, making it good for simple promotion.

This is all on top of the amazing Wix templates and editor you get to build your site in. Wix gains our highest score for templates in our research, with 4.3 out of 5. So even with limited features, your site will still look stunning.

• Monthly price: $34 per month
• Annual price: $27 per month

The Core plan is Wix’s best value-for-money plan and our recommended starting point for anyone choosing Wix as a website builder. It includes ecommerce features – finally letting you sell on the platform – and it also comes with a host of specialist features for certain industries.

We can’t list them ALL here, but a few these are are our choice favorites:

• 5 collaborators
• Basic site analytics to monitor traffic and performance
• Basic ecommerce tools – sell up to 50,000 products, Wix Payments, and sell on marketplaces/social channels
• Wix dropshipping – up to 25 products by Modalyst
• No transaction fees
• Wix Hotel, Restaurant, and Fit platforms for each respective industry
• Wix Bookings and Event management for scheduling and organizing appointments and in-person events
• Stream music and videos and sell your original artwork

On top of this, you will get everything from the Light plan, plus explore even more features in the easy-to-use editor.

With all these features, the Core plan is perfect for those starting an online business or taking an existing business online. There is no app store required or extra fees incurred for specific industry tools and features (unlike Shopify or Squarespace). Plus, Wix has over 900 templates that will make sure you have a handy framework when designing it as they cover more industries than you can imagine!

While the Core plan’s features certainly impress, many of them are still offered in a ‘basic’ form – most evidently, the ecommerce tools. Important features like product reviews, accepting multiple currencies, and advanced shipping options are only available on the Business plan.

The Core plan is a decent choice if your website is in the early stages of growth, but once sales pick up it may be time to upgrade once again.

• Monthly price: $38 per month
• Annual price: $32 per month

Once your store is getting steady sales, advanced tools are needed to keep up with demand. Enter the Business plan, the first of three ecommerce-dedicated plans by Wix.

You get all the aforementioned features that come with the Core plan, plus some brand new features designed primarily for selling online, such as:

• Automated sales tax on 100 transactions per month
• 1,000 product reviews provided by KudoBuzz
• Unlimited ‘Back in Stock’ notifications
• Advanced shipping plus 250 products available for dropshipping by Modalyst
• Multiple currencies

These features are surely welcome for any online business wanting to scale up. In our research, Wix came joint second for sales features with 4.2 out of 5. We found that the Business plan is considerably cheaper when compared with the nearest competition. It costs only $32 per month for Wix’s plan vs Shopify’s $79 per month for a similar plan.

A lot of the features introduced on the Core plan have been upgraded too, giving you 10 collaborators and the ability to assign roles, plus access to external databases. This makes it easier than ever to manage employees. However, not every feature has received this treatment, and even on the Business plan, you’ll still receive the same basic analytics and Wix customer service as those on the Light plan.

• Monthly price: $172 per month
• Annual price: $159 per month

Just from the price alone, you can probably guess that the Business Elite plan is a different beast altogether. If you’re looking for the tippy-top of what Wix can offer your average online business owner, the Business Elite plan takes all the previously mentioned features and turns them to 11, including:

• Unlimited storage space
• 15 collaborators, which is helpful for large businesses to delegate work
• Advanced features, including marketing tools, analytics, and ecommerce
• Priority VIP phone support so you can skip the queue
• Retain customers with loyalty programs to share discounts, coupons, and rewards
• Collect up to 3,000 product reviews to help improve customer trust
• Sell unlimited products with Modalyst dropshipping

The biggest mark against this plan is price. We’d only recommend the Business Elite to thriving online businesses that need the support and can easily foot the bill – or established brick-and-mortar stores wanting to make a transition online. Either way, we don’t think this plan is good for beginners, and reiterate that the Core plan is the best value for your money.

That being said, for a high-end ecommerce plan, the Business Elite plan is cheaper than its competitors, with Advanced Shopify costing $299 per month (billed annually). If you are looking to make a switch from Shopify, the Business Elite certainly makes a good alternative, but we’d recommend all potential users try it out first with the 14-day free trial, as it’s a big commitment to make.

This plan is not meant for your average Joe. Used by the likes of Kroger, Clarins, and Hello Fresh,  Wix Enterprise is intended to be used by big brands and industry leaders.

You get everything on the Business Elite plan, plus the unique feature of having a dedicated account manager to help you run your business. This includes a custom, super-charged Wix editor with developer-built component blocks and a global infrastructure of networks to support you –  all managed from a multi-site dashboard.

We know the majority of our readers are small-to-medium-sized businesses, but your business could one day get successful enough to need an enterprise plan, so it’s good to know. Since the pricing is custom, we can’t comment on the exact pricing Wix offers, but our research estimates it at around $5,000 – $25,000 per year, depending on size.

Wix has some additional fees  – but all of them can be avoided. A caveat to this is if you are selling online, paying for the processing fees is impossible to avoid with Wix.

Wix Auto-Renewal

If you don’t want your plan to auto-renew, you can simply turn it off in your settings. Here’s how:

• Go to “Billing and Payments” in your Wix account
• Click “Plan Actions”
• Click “Cancel Now”

Don’t worry – clicking “Cancel Now” doesn’t actually cancel your plan then and there. Instead, it means your plan won’t automatically renew the next time your subscription expires.

Wix Domain Name

Wix domains are free for the first year. After this, it will cost between $14.95 – $24.85 per year, depending on how specialized they are.

If you don’t pay for your domain, then someone else can register that domain name and use it for themselves. Your domain name’s renewal happens automatically so that you don’t lose your domain – but you can cancel the auto-renewal at any time in your settings.

Custom Email Address

Wix offers a Google Suite email address through its dashboard for $6 per month (billed annually) and $6.50 if you choose monthly billing.

Extra Apps

Most of Wix’s features are built-in, but it does offer an app store for extra functionalities. Wix has +500 apps – of which 24 are free to use.

The rest will cost a monthly fee between $3-$20 per month. This will be heavily dependent on your website’s needs, so do some research on what you may want before building.

Wix Payments Processing Fee

Wix charges a standard 2.9% + $0.30 on each transaction for users using Credit/Debit Cards, Google Pay, and Apple Pay.

If you are using a physical Wix Payments POS, then you will be charged 2.6% for cards and 2.6% + $0.20 for Tap to Pay on mobile.

Each of these fees differs depending on the region you’re in. We’ve shown the US rates, but if you are in a different region, we suggest you check out Wix’s service fees breakdown.

Processing fees are not included on returns either.

We put Wix through hours of testing to determine whether it’s good value for money. Our research process looks at a variety of categories, including website features and ease of use, but when it comes to price, we analyze a few key areas.

Every website builder has recently increased its pricing, so our algorithm has been adjusted to reflect this change. Beyond reviewing Wix’s restructuring of its plans, we specifically look at whether Wix has a free trial or free plan (it has both), the average pricing plan, and the minimum standard of features you get for the lowest price you pay.

Wix is our best-rated website builder in our research and offers four premium plans – plus a free plan and an enterprise plan. Let’s recap their prices:

• Free plan: $0 per month – For those who want to try Wix
• Light plan: $16 per month – For portfolios and personal sites
• Core plan: $27 per month – For small online stores and growing businesses
• Business plan: $32 per month – For established businesses
• Business Elite plan: $159 per month – For large businesses with advanced needs
• Enterprise plan: Custom pricing – For global brands and industry titans

Of these plans, the best value for money is the Core plan for $27 per month (billed annually). While it is a little more expensive than Squarespace or GoDaddy, those builders can’t compete with the amount of features and support you get with the Core plan.

If you have a small online store or a growing business, the value of the Core plan is worth its higher price tag. Wix provides all the tools you need to succeed off the bat. All that is left is the key ingredient: you!