17 Top Selling Items to Sell Online in Fall

Tweed jackets are an obvious seasonal item and a timeless piece. Customers will be looking for weatherproof attire as the cold months roll in, so items like this will be in high demand. The peak season seams to be the transition between November and December. The fashion market is hugely popular, though, so make sure your product can survive the competition.

Trendy and fashionable, faux leather leggings are one of the top-selling items during fall. They’re a perfect transition piece and can be worn for almost any occasion which makes them a flexible staple of anyone’s fall wardrobe. The final week of November is when they peak, so remember to roll out promotions in time.

The end of the year welcomes a wave of party invitations, so it’s no surprise that party dresses are one of the best things to sell in the fall. Typically picking up more steam after Halloween, don’t forget to market towards specific holidays, like Thanksgiving and Christmas, to draw customers in.

Wool coats are an ideal product to sell during fall. Warm, comfortable, and practical, they’re a necessity for the season. Plus, customers are always willing to pay a little more for outerwear as they want them to be durable and last all winter. Aim to promote hard around the mid-to-end of November for best results.

People prefer sensible shoes during colder weather, so it’s understandable to see why waterproof boots are one of the top-selling items during fall. After all, there are plenty of snowbanks and cold puddles to avoid. You can also see a recent trend of a jump in sales just after the New Year, so don’t forget to extend any promotions for the entire cold season!

Scarves and gloves are staple products to sell in the fall given their wide usage. You can see it trends upward every year at the start of December, so don’t forget to market during that period. Many people also have multiple scarves and gloves in their wardrobe so make sure to cater to a variety of styles.

Expert Q&A: Theresa Delgado

Theresa Delgado sells custom silk scarves from her studio in LA through an online store made with Shopify. Each vibrant pattern is printed on fine silk and thoughtfully designed to bring good vibrations and foster an optimistic outlook as a way of living.

Starting and running a business has a lot of ups and downs and it's important to show up everyday with enthusiasm. I have learned that each action taken builds on the last and that is what will get you to the success you envisioned for your business. Keep working at it!

Why did you pick this product to sell?

Since I was in elementary school I have loved scarves. As I grew older the obsession continued. Scarves are the best third-piece accessory to pull any look together. Four years ago I printed a painting I did onto a silk scarf. I loved it so much…my business was born!

How does seasonality affect sales?

Scarves are seasonless. However, the gifting season is the perfect time to give something that is unique. My silk scarves fit the bill because the prints are uniquely bold and eye-popping, not mass-produced, made with the highest quality fabric, and carefully finished with hand-rolled and hand-sewn edges

Do you offer Black Friday sales?

As a small business owner, my strategy is to stand out and not follow the crowd. In October, when people are starting to get into the holiday mode is when my online shop has its big BFCM sale. As the holidays are near, I will also be running other promotions to attract customers.

How do you market your products?

Marketing my silk scarves has a four-pronged approach: email, media outreach, social media advertising, and online wholesale marketplaces.

What feature of your website builder do you like best?

Shopify is quick to set up and has very nice modern themes (they fit my brand look very well) to get your business website going.

Would you change anything about it?

I’m not one to be super fussy about making a lot of website changes. I like that it’s easy to learn and maneuver and that Shopify is tasked with keeping everything secure and free from hackers, so I can focus on growing my business.

Would you recommend it to others?

I definitely recommend Shopify. Setup is easy and if I have questions the forums are helpful. Since it’s such a widely used platform, doing a general online search for any help pulls up a lot of options.

What do you wish you had known before you started?

Starting and running a business has a lot of ups and downs and it’s essential to show up every day with enthusiasm. I have learned that each action taken builds on the last and will get you to the success you envisioned for your business. Keep working at it!

Get ready for trick-or-treating with Halloween outfits for kids, one of the best things to sell in the fall. You can stock simple and cheap accessories, or sell more expensive and complex outfits. This product is very seasonally dependant with not much demand the rest of the year, so make sure your promotions and marketing are on point if you really want to hit your audience.

Social events like Thanksgiving and Christmas call for decorating. Think wreaths, table runners, and tea towels (all of which can be tied in to match the season) to make your home pop with the holiday spirit. This will peak usually a week before either holiday, so make sure your inventory is fully stocked.

‘Tis the season for hosting! As families and friends gather together, parties and meal-sharing become the norm. Paper plates especially peak during Thanksgiving, for example. Disposables are necessary for hygiene reasons, especially in the wake of COVID – plus they save the host the hassle of doing the dishes.

It’s time to get crafty. Whether that’s homemade decorations, place settings for the Thanksgiving table, or thoughtful gifts ready for Christmas. The holidays offer a unique opportunity to draw in more customers, so tailor your products for the season. While it has its small spikes during the holidays, this one is quite consistent all year round. Notice the big spike occurring just as COVID forced everyone inside!

The end of summer sees the approach of the gift-giving season, and gift boxes are one of the best things to sell in the fall, especially during the lead-up to Christmas when they trend the best. You can stock up on uniquely designed boxes and tailor them to seasonal events like Thanksgiving or Christmas.

The colder weather can leave your hair and scalp dry, so many people look to indulge in a deep conditioning treatment. Though the intense moisturizing nature of the product makes it one of the top selling items during fall, it can be used all year round whenever people want a bit of self-care time.

As the seasons change, so does our skincare regime. Rich lotions and creams can be used throughout the year but the fall and winter weather really dries out our skin. They also make great stocking fillers or easy repeat presents since they don’t last for ages. Lots of people will be looking to invest in a heavier moisturizer for this reason so make sure you’re prepared.

Everyone loves to get their pets involved in all the holiday fun with unique outfits and accessories – and Halloween is one of the biggest events of the year! Think spooky bandanas and wearable bat wings. This type of product only gains steam one time a year, so it’s vital you don’t miss out.

Expert Q&A: The Cat Ball

Jennifer Boaro

Jennifer Boaro is the chief designer of The Cat Ball, an online pet accessory company based in Washington. Using Shopify, they have have a range of great products that will please any feline friends. They're the cat's whiskers!

I absolutely recommend Shopify to anyone who is ready to grow their business and step away from smaller or less professional eCommerce tools.

Why did you pick this product to sell?

I didn’t pick this product to sell: I designed this product to sell! I’m a cat bed designer, creating beds designed for cats and styled for people. I started creating Christmas theme cat beds because I know that so many cats like to sit under the Christmas tree, so why not give them a really cute bed to lounge in?

How does seasonality affect sales?

We do sell more cat beds when the weather gets cooler, so our sales start to increase around August.

Do you offer Black Friday sales?

We will offer Black Friday discounts and promote them through our newsletter and in our Instagram posts.

How do you market your products?

Instagram and our email newsletter are the biggest parts of our marketing at the moment.

What feature of your website builder do you like best?

We use Shopify and I absolutely love it. I like that Shopify offers great solutions for selling products in person, like at craft fairs, while also selling in multiple online sales channels.

Would you change anything about it?

What would I change about Shopify? I mostly wish that I had started to use it earlier than I did! They have done a great job of continuing to grow and add new features.

Would you recommend it to others?

I absolutely recommend Shopify to anyone who is ready to grow their business and step away from smaller or less professional eCommerce tools.

What do you wish you had known before you started?

I wish I had known more about intellectual property protection before launching my business.

The phone market is growing each year. This does mean it can get pretty crowded, but there’s a large customer base to draw from. Almost everyone has a cell phone, and a tripod is perfect for those looking to elevate their photo skills. They make great presents due to their universal appeal, so make sure to target big sales days like Black Friday.

Who said fall was an orange color only? Cabbage, broccoli, spinach, kale, lettuce, peas, and brussels sprouts are just a handful of the green vegetables that thrive in fall. Of course, that means your prospective customers need to be freshening up their garden supplies. And, with all those fall leaves dropping out of the trees, your customers are going to be needing a new rake!

Thanksgiving, Halloween, and the runup to Christmas all involve lots of food – which means demand for quality kitchen and cooking utensils is rarely higher. After all, who can carve a turkey – or turn an ordinary pumpkin into a terrifying jack-o-lantern – without a sharp knife?

As the air turns crisp and your feet begin to crunch the fallen leaves on the sidewalk, your business can tap into the fall frenzy by implementing an effective seasonal marketing strategy. Here’s how you can make the most of the autumnal charm and boost your online sales.

Optimize Your Product Listings and Descriptions

First up, craft detailed and engaging product descriptions that evoke the essence of fall. Use sensory language to describe textures, scents, and feelings associated with your products, and help customers envision how your products will enhance their fall experience.

It’s not only what you write that will have an impact, though – it’s how your products look. And to this end, visual appeal is key. So use high-quality, seasonally relevant images to showcase your products; highlighting fall colors and cozy settings in your product photos to channel an autumnal aesthetic.

Offer Seasonal Promotions and Discounts

Everyone loves a deal – so create a sense of urgency with limited-time fall promotions and discounts.

Consider providing special offers like a “Fall Flash Sale” or “Autumn Weekend Discounts” to entice customers to make a purchase before the offer expires.

What’s more, you can encourage customers to spend by offering bundle deals. Pair, for example, a warm sweater with a stylish scarf and offer a discounted price for the combo. Bundles not only increase sales, but also provide value to customers.

Leverage Social Media Marketing

Plan a social media content calendar with fall-themed posts: such as behind-the-scenes looks at your fall product lineup, customer testimonials, or autumnal DIY ideas. Consistent posting keeps your brand top of mind for potential buyers.

You can also try harnessing social media advertising to target specific demographics interested in fall products. Platforms like Facebook and Instagram offer advanced targeting options, allowing you to reach potential customers based on their interests, location, and online behavior.

Learn how to create an Instagram content calendar in our full guide.

Up Your Content Marketing Game This Fall

Develop engaging, high-quality blog posts, videos, or infographics that align with autumnal themes. For example, if you sell skincare products, create a blog post about “Fall Skincare Tips for Healthy Skin.” Providing valuable and relevant content establishes your brand as an authority in your niche.

Then, be sure to share this content – plus other educational resources related to fall products or activities – with your audience. For instance, if you sell outdoor gear, create guides on “Essential Hiking Gear for Fall Adventures” or “Camping Recipes for Chilly Nights.” Informative content not only attracts potential customers, but builds trust and credibility with your existing audience.

Content is king. Never underestimate its power!

There we have it. 17 top-selling products for the fall/holiday season to swap your weight gains for paid gains. We hope you’ve gotten some quality insight into how customers operate during the period and how you can take advantage. Now you know your products, check out our guide on holiday marketing for top tips and strategies for boosting sales too!

It’s important to decide what products work best for your market and brand, whether you’re starting a new store or adding to your website’s inventory. Having your own ecommerce store is the way to go by our estimation, as it’s always best to have that control over your inventory.

Wix is the best bet for first-timers with smaller stores, whereas Shopify is better for larger inventories and those who want to scale up their business. Squarespace secures itself as the king of design and visual marketing.

If you would like to check out which ecommerce builders we think are best in more detail, check out our best ecommerce website builders.

Till then, it’s a Happy Holidays from us here at Website Builder Expert!