Shopify vs Amazon: Which Platform Should You Use?

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Cheapest Plan
$29 Basic Shopify
Overall rating

5 out of 5 stars

Choosing between two ecommerce website building titans is hard, trust us. We have been writing informative articles for over 10 years, and one of the biggest questions we get consistently asked is “Should I go with Shopify or Amazon?”

From our extensive research and hands-on experience, we think Shopify is the best ecommerce website builder of the two, but why do we say that? Shopify is our #1 ecommerce website builder in our ranking – it has the best sales features we’ve ever tested and really does have everything you need to build your own online store.

With Amazon, we also understand that not building your own store can be a time-saver, and you want the trusted hands of the world’s biggest online marketplace to sell your products. Not having to grow your own audience is a major plus too.

It all comes down to whether you want a hands-on or hands-off experience with selling. Both options are valid, so let’s dig a little deeper with Shopify vs Amazon!

Best all-round ecommerce platform


out of 5
Top Choice
Ease Of Use

4 out of 5 stars

Design Flexibility

4.4 out of 5 stars

Customer Score

4.4 out of 5 stars

Help and Support

3.9 out of 5 stars

Value For Money

3.6 out of 5 stars

Website Features

4.6 out of 5 stars

Sales Features

4.8 out of 5 stars

Shopify is better if you want the control and customization of building your own online store...

Shopify lets you build your own online store and really make it your own. Not only is it a digital presence with its own brand and identity, but Shopify is also one of the best ecommerce providers, giving you all the support you could ever need and helping you get started if you’re a beginner. The necessity of third-party apps and themes for your Shopify store does add to expenses, and the editor could be a little bit smoother to use, but if you like to go by the beat of your own drum, Shopify is the one for you!

Amazon is better for small sellers who don't want to pay upfront costs...

Amazon’s main selling point is the huge number of customers that visit every day, allowing you to take advantage of an already thriving marketplace and easily connect with your audience. In the US alone, it gets over 2.45 billion visitors per month! Amazon can be a much cheaper option for small sellers, with a lower upfront cost of $0.99 per item. However, the monthly subscription is higher than Shopify’s starting plan, costing $39.99 per month, plus increased competition form other sellers. You won’t need to build your own store, however.

Shopify vs Amazon: Pros & Cons

Each of these ecommerce providers has their own unique pros and cons. Whichever one is better for you depends on the particular needs of your store, but we can at least give you a balanced view of each.

Shopify Pros and Cons

Pros Cons
Powerful ecommerce tools: Shopify has a range of ecommerce tools such as abandoned cart recovery and an online invoice generator designed to help you build and promote your online store.

AI Integration: Shopify Magic is an AI Text Writer that can auto-generate product descriptions, which combined with Shopify’s already great inventory system really speeds up your store's creation.
Extra costs: Shopify has a monthly fee, but it also has an App Store. Adding third party apps is vital to Shopify and can increase your monthly costs, with most apps costing in the range of $10 - $50 per month.

Website building: While Shopify has some of the best design flexibility and ease of use among ecommerce platforms, many of our testers still found traversing between the front and back end of the editor to be confusing.

Shopify is our best-rated ecommerce builder, scoring 4.8 out of 5 in our research.

Amazon Pros and Cons

Pros Cons
Global Traffic: Millions of people visit the Amazon marketplace per month from all around the world. Amazon ships to over 100 countries, meaning you can unlock whole new markets just by selling on Amazon. This gives your products great exposure.

Extra services: Amazon can handle your inventory storage, packing and shipping for you, making it easier for you to run your business.
Competition: Amazon sells millions of products, so you’re up against a ton of competition. At times you’ll be directly competing with Amazon itself.

Order Management: Amazon doesn’t integrate with other shopping cart systems, meaning if you are selling on other marketplaces you will have to keep a manual count of how much stock you sell.

Amazon is the biggest online retailer in the world, with over 10 million products in its inventory.

If that wasn’t in-depth enough for you, try our quick comparison table for size:

Category Shopify Amazon
Ease of Use
Winner: It's A Draw!
Shopify makes it easy and accessible to set up an online store, and AI tool Shopify Magic makes filling in inventories quicker than ever. All you have to do is set up your Amazon seller account, upload your products, and get selling!
Design Flexibility
Winner: Shopify
Shopify has a professional range of really customizable templates, designed specifically for selling, You can easily build your own unique brand. Amazon controls the design of your store pages and product displays. While easy, this limits your business identity.
Ecommerce Tools and Features
Winner: Shopify
Shopify has the best sales features on the market, such as abandoned cart recovery and selling digital products, plus tons of in-built tools as well as an app store. Amazon has a wide range of features that cater to different sellers’ needs. However, you can’t customize to the same degree as Shopify and will be stuck with the same tools as every other seller, making it harder to stand out from the crowd.
Payment Options & Fees
Winner: Shopify
Transparent pricing: no transaction fees when using Shopify Payment gateway, all other fees and charges clearly listed. Support more than 100 payment options. Supports Amazon Pay payment gateway, which accepts credit and debit cards. Extra fees are definitely included but are too variable to be transparent.
Attracting Customers
Winner: Amazon
With Shopify you must do all the marketing and SEO yourself. Shopify provides you with the tools to succeed, but you’re responsible for your own traffic. Amazon gets millions of visitors every month, so your traffic is brought to you on a plate! You do have to compete against other sellers (and Amazon itself), and optimize to rank in Amazon’s searches.
Help and Support
Winner: Shopify
Shopify has something for everyone. From 24/7 phone and live chat to the help center, you’re covered. Amazon has good support options, including a help forum, but it’s less accessible than Shopify’s.
Winner: Shopify
Shopify has three price plans ranging from $29 to $299 per month. There’s a 3-day free trial, and you pay $1 for the first month on the Basic plan. Amazon has two plans: one at $0.99 per item, and the other at $39.99 per month. Both are subject to extra variable fees.
Are You Ready? Try Shopify Try Amazon

Further Information

What’s the Difference Between Shopify and Amazon?

You can make money by using Shopify or Amazon to sell your products online. You pay a monthly subscription to both and have access to all the tools and resources they have to offer.

But they are not the same!

Firstly, there’s the size difference. Shopify managed to rake in $1.7 billion for the first quarter of 2023, while Amazon pulled in a head-spinning $127 billion in the same period! Amazon and Shopify may seem similar, but they work in different ways.

The Major Difference Between Shopify and Amazon

The key thing to remember is Shopify is a specialized ecommerce platform and Amazon is an online marketplace. Shopify gives you the tools to build your very own online store, while Amazon lets you sell through its marketplace alongside other online sellers.

So selling through Amazon is like having a stall in a famous boot fair. Thousands of people swarm in to browse and buy – most of them aren’t looking for your business in particular, but you still make a lot of sales because of everyone walking past and seeing your stall.

Selling with Shopify is more like renting a building to set up your business in. You have your own space and customers actually come looking for your store once they know your brand. There’s more room to create a unique image, although it’s harder work building up that regular customer base. But it’s ‘your store, your way’, so you can really customize it! Expand it to a brick-and-mortar store, add pay by link, it’s all down to you!

Because of these differences, Shopify and Amazon cater to different types of online sellers. Amazon caters to individual sellers up to small and medium-sized businesses. Shopify is ideal for everything from small businesses to much larger brands.

Further Information

Ease of Use

shopify vs amazon featured image
The Winner

It's A Draw! Shopify and Amazon are both easy to use

They’re both easy to use in their own ways. Amazon involves less work than Shopify because you just have to set up and get selling. But Shopify makes it really easy to build your own online store, especially with recently added updates like Shopify Magic, which we’ll go into more detail on later.

Whether you’re selling a pair of socks or setting up your ecommerce empire, you want your online selling experience to be as smooth as possible.

Setting up your own online store can seem overwhelming. But from our own experience with Shopify, it does a good job of making the process simplified. Unlike other website builders, Shopify opens up in the dashboard first, where you can start immediately adding products and sorting out payment details and other important details.

a grey coloured dashboard of an ecommerce platform
The Shopify dashboard encourages you to get started and provides an easy quick view of your total sales, top products, and sales breakdowns.

It can seem confusing at first to have to start with the “boring” stuff before getting to the editor and actually building your online store, but Shopify is just making sure you prioritize its sales features, which is what the platform’s known for. Shopify is built for online stores mainly, and our testers throughout the years have found the actual design and editing to be hard to use at first:

“Even the basics like adding and resizing text felt over-engineered and overcomplicated.”

Shopify did actually anticipate this impatience and implemented Shopify Magic as a way to help. An AI text generation tool, Shopify Magic can create product descriptions in multiple tones of voice from just a short description, saving you massive amounts of time when filling out your store’s inventory, such as writing descriptions based on prompts, creating FAQs, and even optimizing emails. AI website builders are becoming more popular, with more and more advancements and features each week, so if you think it saves time now, just check back in half a year!

Since our previous testing, Shopify improved its ease of use in our ranking with a 13% rise, going from 3.5 to a 4 out of 5. It still has a few issues, but in our experience, it is still one of the best platforms to build an online store.

On the flip side, with Amazon, all you need to do is create an account, complete each set-up stage, and then you’re ready to get selling!

Amazon sellers account before you start
Amazon has an easy-to-follow setup process.

Once you’re registered you just have to list your products, sell them, ship them, and then the best part – get paid!

This is all quite straightforward and Amazon has tools to make it as simple as possible. For example, you can sort out shipping yourself or use Fulfillment by Amazon (FBA).

FBA takes one of the headaches of the ecommerce world – shipping – and takes it out of your hands. So you don’t have to worry about shipping at all if you don’t want to. Instead, you sell your products and Amazon sorts the rest out for you. You do get some choice, however. For instance, you can choose which products you want to give exclusive Prime free shipping. We recommend this option for your best sellers, as free shipping has been shown to influence 73% of online shoppers into making a purchase.

Both Shopify and Amazon are designed to make your life as easy as possible. You’ll find useful tools and streamlined setups with both.

Design Flexibility

The Winner

Shopify has the better design flexibility

Shopify wins! It gives you more freedom over your design than Amazon, letting you use themes and alter color and font sizes. Shopify’s customization is great for creating a unique brand image for your business, which can be a major deciding factor for a customer to buy your product. Amazon controls your design, which is less work but much more limiting when it comes to marketing.
Try Shopify Today

There’s nothing more frustrating than trying to browse online when bad design is getting in the way at every click. Shopify gives you control over the layout and design of your online store. But you don’t have to design it from scratch – instead, you choose from over 140 themes and then customize it to match your brand.

a store template featuring t-shirts with an illustration of a couple on a lake
Shopify has a range of modern and professional themes for you to build your store with. There’s a mix of free and paid themes which you can customize.

Shopify has 12 free themes and over 120 premium ones which cost between $170 to $380. You can edit, personalize, and even switch your theme, so you create a unique brand image for your business. Shopify’s themes are all designed for online stores, meaning they are already optimized for getting your customer’s attention. That’s why in our research, we gave Shopify a 4.4 out of 5 for design flexibility, beating out usual design heavy-hitters like Squarespace.

Amazon is more limiting in its designs. All Amazon pages are laid out in a similar way. You can upload your own images and descriptions, but the overall layout and design of your store page are recognizably Amazon’s rather than your own.

amazon products page design
Products are promoted on the Amazon homepage without branding. While this is good for marketing your products, it makes it difficult for your brand to stand out from the crowd.

On the homepage, for example, products are listed in Amazon’s branding, alongside your competitors’ products. This is ideal for the customer but can make it more challenging to direct visitors to your own pages.

You are in fact able to make a brand storefront on Amazon. You can select from a range of templates, put in your own images and video and create a space where customers can view your brand and your brand alone. There are however three requirements to building a storefront in Amazon. You must be either:

  • An Amazon seller enrolled in Brand Registry.
  • A brand selling directly to Amazon via Vendor Central.
  • An agency representing one of the above.

Brand Registry is available to any business that has a valid registered trademark in the same country as the Amazon marketplace they are selling on.

With Shopify, you can tailor your online store to whoever your main audience will be.

Ecommerce Tools and Features

The Winner

Shopify has the better ecommerce features

Shopify wins! It puts the tools in your hands to manage your online store and help you succeed. You can pick and choose which tools you need based on your product, and while Amazon has a wide range of features and makes it easy to sell online, it has the same features for all the products it sells, making it harder for yours to get seen.
Try Shopify Today

Bust the myth that looks and savviness don’t go hand in hand. Create a store that has ecommerce power tools in its pocket as well as great design.

Many people don’t actually know how to sell on Amazon. You get a vast range of products to sell in its marketplace, from electronics to toys and books. You can even sell services rather than physical goods. You can access all your selling options through Amazon’s Seller Central App. Here, you can create coupons,  get reviews for your products and even sign up to have Enhanced Brand Content, replacing your usual product images with professionally-shot video that better reflects your brand, increasing conversions.

It welcomes individual sellers as well as businesses and has the tools in place to support your online selling. This includes unique stores such as Amazon Handmade, global selling, and the creation of targeted adverts.

One example is the Fulfillment by Amazon (FBA) program, which allows you to access Amazon Prime customers, and lets Amazon handle the storage, packing, and shipping of your products.

amazon selling fulfilled services by amazon
Fulfillment by Amazon takes the hard work out of your hands and lets Amazon handle the storage, package, shipping, and even customer support.

You send your products to Amazon, which then packages and ships them to customers once the products get sold. There are fees for this, but if you don’t want the hassle of dealing with shipping it’s a useful solution!

In our research, Shopify comes first in our ranking of sales features with a 4.7 out of 5. This speaks to the depth and range of its ecommerce abilities, beating out many other providers like Wix, Square Online, and BigCommerce.

shopify sales tools
Shopify has an immense range of sales tools and features to help grow your business quickly and easily

Here are just some of the ecommerce tools Shopify offers:

  • Abandoned cart recovery
  • Powerful inventory system
  • Automatic tax calculation
  • Logo maker
  • Multichannel selling
  • App integration

Shopify provides all the necessary tools to make your online store succeed,  while also making your life as a business owner as easy as possible. What’s more, Shopify has recently teamed up with dropshipping suppliers like DSers to support dropshipping businesses.

window with a selection of Shopify apps to download
A selection of Shopify apps from the store, ready to be downloaded.

If you don’t find what you’re looking for in your Shopify dashboard, don’t worry. Shopify has an extensive app store that you can use to expand and advance your ecommerce website. With over 6,000 apps, Shopify has an app for everything…sometimes to the platform’s detriment. If we’re being honest, Shopify can be quite third-party app reliant. As one of our testers said:

“A lot of the time it was unclear whether or not a feature was built in or if I had to download a third-party app.”

The app store is certainly useful for adding functions like email marketing or member areas, but it would also be simpler for the user if Shopify had more in-built functionality.

a window featuring two icons with an arrow between them
The install screen for a Shopify app. You may have to allow it access to some of your store's data.

Switch to Shopify today for an all-in-one solution.

Further Information

  • Shopify’s app store gives it tons of extra features. But if you’d rather have all your tools built into your builder, check out our BigCommerce review. It has the most amount of inhouse features of any ecommerce platform.
  • If you want to see how Shopify’s features compare to its competitors, take a look at our Shopify vs BigCommerce Comparison.
  • Wondering what the difference between Dropshipping vs Ecommerce Fulfillment is? Our helpful breakdown explains the difference!

Payment Options and Fees

The Winner

Shopify has the better payment options and fees

Shopify wins! It has more payment options than Amazon. You don’t have to pay transaction fees if you’re using Shopify Pay. Amazon’s fees are super dependent on the individual seller but overall are much less transparent, and harder to budget for.
Try Shopify Today

Sometimes you have to look deeper than the upfront costs. Transaction fees and credit card rates can increase your monthly outgoings, so it’s always best to check before you commit.

It’s no surprise Amazon supports Amazon Pay as its main payment gateway. You can accept credit and debit cards through this, but not PayPal.

For ‘Professional Sellers’, Amazon has selling fees plus its monthly subscription. These fees vary by category but are made up of referral fees and shipping fees. These referral fees have a minimum cost of $0.30, and can usually sit between 8% to 15% of the total sale. However, some categories like Device Accessories have a referral fee of 45%, meaning you would lose nearly half of your sale to Amazon based on what you sold.

If you use FBA there is a range of fees varying from $2.41 up to $137.32 for fulfillment fees (per unit). Then there are monthly inventory storage fees ranging from $0.69 to $2.40 per cubic foot. These prices are totally dependent on the size, volume, type of product, and even the time of year. You can check the various prices here.

Shopify fees table
You will have to pay different fees depending on the product you wish to sell, so its best to get the grips with this table. Click here to see it in full.

Individual sellers don’t pay a monthly subscription like Professional Sellers do. Instead, you would pay a $0.99 fee for every product you sell.

Shopify has its own payment gateway, Shopify Payments. Most ecommerce website builders will make you sign up for their own in-built payment gateway, since it lets it keep track of your transactions. And Shopify is no different! There are benefits, however, such as being able to sync your transactions to other functions such as tax invoice makers. But the main benefit when you’re using this is you don’t have to pay any transaction fees!

That’s not all Shopify has to offer – it also provides over 100 different payment gateways, including Amazon Pay and PayPal. These all have transaction fees ranging from 0.5% to 2% depending on which one you’re using and which plan you’re on.

Credit card fees apply to all payment gateways, including Shopify Payments. The regular credit card rate on Shopify is 2.9% + 30¢. As you upgrade through Shopify’s price plans your online credit card rates decrease from 2.9% + 30¢ to 2.4% + 30¢.

Attracting Customers

Amazon logo
The Winner

Amazon is the best at attracting customers

Amazon wins! Even though you can’t just sit back and relax, your customers come to you and your store will benefit from Amazon’s massive search volume. Shopify gives you all the tools you need to succeed, such as SEO options and marketing plugins like omnichannel selling and automated emails. But in general, it’s just a more hands-on approach.
Try Amazon Today

From our experience, attracting your customers’ attention online can be a challenge. With competitors targeting your customers with ads in their social feeds and with distractions at every click, it’s a race to get noticed first.

This is where Amazon really shines. It gets an average of 2.2 billion visits a month in just the US alone, so the odds are stacked temptingly in your favor. You don’t have to worry so much about Google rankings or run email campaigns – people come to Amazon with their eyes peeled and wallets primed.

You have more time to manage your inventory and deal with orders – instead of you going to them, your customers are coming to you.

Or so you hope!

The drawback of Amazon is, once billions of visitors are on the site, they need to get to your products instead of your neighbor’s. And when Amazon itself is also selling on the same platform, competition is pretty fierce.

You may not need to worry about Google’s SEO, but you will need to comply with Amazon’s SEO in order to rank as high in its search results as you can. Thankfully, Amazon SEO works near-enough the same as Google, so a lot of the same advice applies.

In order to improve your Amazon SEO, don’t overstuff your product titles with keywords, optimize the product title and description with brand names and sizes, use clear and concise bullet points of key product info, and try to showcase positive reviews. This will give you the best chance of being chosen over your competitors.

Shopify doesn’t have the same search volume as Amazon. That’s because you create your very own brand – people actually need to search for your business to find you. This means marketing is essential to widen your customer base.

a grid of different of graphs in an ecommerce platform dashboard
Shopify has a number of great marketing tools ranging from making ad campaigns to sending out newsletters for your store, keeping it fresh in the mind of potential customers.

Email campaigns, multichannel selling, a strong social media presence, personalized shopping, abandoned cart recovery, and the infamous SEO  – all of these are important for growing your brand and building a customer base. Shopify has email newsletters and social media integration in-built, but for email campaigns, you will need a third-party app from the Shopify App Market.

From our perspective, having followed Shopify for years, its marketing tools are good, earning a 5 out of 5 in our research, but having Amazon’s audience size from the get-go is a huge advantage when it comes to online selling.

Amazon’s strength is its size. As the #1 online outlet, you don’t need to worry about marketing to customers.

Further Information

  • Social media is an essential part of attracting customers. Read our guide on How to Set Up a Facebook Store for helpful tips.
  • Instagram isn’t just for cute pictures of cats. Check out our guide on How to Make Money on Instagram and learn how to start earning sales and growing your customer following through Instagram.

Help and Support

The Winner

Shopify has the best help and support

Shopify wins! Its support is much easier to access than Amazon’s and there are a lot more help options for you to choose from, such as having a 24/7 phone and live chat support and a comprehensive Help Center of articles for nearly every query you may have. Amazon does offer support, but it’s less in-depth than Shopify’s.
Try Shopify Today

Amazon doesn’t have the clearest support system – there is phone support where you request a call and Amazon gets in contact with you. There are forms you can submit for support and community forums where you can discuss issues. However, it’s not the most streamlined or easy-to-use support system out there.

Shopify has a comprehensive set of help options, because, unlike Amazon, there’s a lot more that you could struggle with. Having so many different functions and tools means needing more support options. Shopify comes equipped with

  • 24/7 phone
  • Social media
  • 24/7 live chat
  • Forum
  • Email
  • Video tutorials
  • Advanced specialist support

Shopify also has a Help Center with articles and guides. It’s easy to navigate and has tons of resources to browse. It also includes video tutorials and forums to help you learn new skills. Shopify’s 24/7 phone support is unique for an ecommerce website builder. Other competitors, like Squarespace, only offer 24/7 email support.

a page in a help guide with a video tutorial
Shopify's help guides often include video tutorials for all the visual learners out there.

Shopify knows it can be challenging running your own store, and released Shopify Sidekick in order to offer a higher level of support. An AI chatbot that can answer questions and even automate certain tasks for you, allowing you to focus on other tasks. When we were doing our latest research, Shopify actually shot up 2.6% since last year from 3.8 to 3.9 out of 5 for overall help and support, now coming in second in our overall rankings of the best builders on the market.

Further Information


The Winner

Shopify has the best value for money

Shopify wins! Although Amazon’s Individual plan is more suitable for small-scale sellers, overall Shopify offers better value for money. It’s cheaper than Amazon’s Professional plan, and is more scalable and transparent with its pricing than Amazon, making it easier to budget for.
Try Shopify Today

At the end of the day you want to be making more money than you’re spending. There’s no point choosing a platform that’ll cost you hundreds of dollars if you’re only selling a few handmade items a month.

Neither Amazon nor Shopify is as pricey as that, so you should find something here to fit your budget.

Amazon has two selling plans:

  • The Professional Selling plan costs $39.99 per month, plus extra selling fees (which vary depending on your products).
  • The Individual Selling plan doesn’t have a monthly fee – instead, you pay $0.99 per item sold. This is in addition to extra selling fees, which again vary by category.

The Individual plan is suitable for anyone planning to sell less than 40 items per month. Because of this, it has fewer features available. For example, you can’t customize shipping rates on the Individual plan.

Individual Professional
Monthly Subscription N/A $39.99
Per Sale Closing Fee $0.99 N/A
Use of feeds, spreadsheets, and other tools to load inventory ✔️
Access to order reports and order-related feeds ✔️
Earn top placement on product detail pages ✔️
Sell in 20+ open categories ✔️ ✔️
Apply to sell in 10+ additional categories ✔️
Customize shipping rates ✔️

There are extra costs when you use FBA, but this is extremely variable and dependent on your products and business. Don’t forget about referral rates as well. These can be up to 45% of a sale, so keep that in mind if you decide to go with Amazon.

Shopify has three price plans:

  • The Basic Shopify plan costs $29 per month
  • The Shopify plan costs $79 per month
  • The Advanced Shopify plan costs $299 per month

Shopify has earnt a bit of a reputation as being expensive, but from our experience, you get what you pay for – good sales features. In our research, its value for money got a 3.6 out of 5, which was a 20% rise from our previous testing. For those worried about the cost, Shopify offers a 3-day free trial (then the first month at $1). This offer allows you to test the platform and maybe even get a head start on selling before you have to start paying for the main plans, a great option for start-ups or new businesses with not a lot of capital (just yet).

You unlock more features as you upgrade through the pricing plans. Below you can see which features are available on each plan.

Basic Shopify Shopify Advanced Shopify
$29 per month $79 per month $299 per month
Unlimited Products ✔️ ✔️ ✔️
Staff Accounts 2 5 15
Multi-channel Integration ✔️ ✔️ ✔️
Discount Codes ✔️ ✔️ ✔️
Abandoned Cart Recovery ✔️ ✔️ ✔️
Gift Cards ✔️ ✔️ ✔️
Reports ✔️ ✔️
Online Credit Card Rates 2.9% + 30¢ USD 2.6% + 30¢ USD 2.4% + 30¢ USD
Transaction Fee (Without Shopify Payments) 2% 1% 0.5%
Third-Party Calculated Shipping Rates at Checkout ✔️
Shipping Discount Up to 77% Up to 88% Up to 88%
Shipping Labels ✔️ ✔️ ✔️
USPS Priority Mail Cubic Pricing ✔️ ✔️
Sell in 133 Currencies ✔️ ✔️ ✔️
International Domains ✔️ ✔️
International Pricing ✔️ ✔️

The Basic Shopify plan gives you the basics to set up your ecommerce website. You can then add apps to expand your store’s functions and upgrade whenever you’re ready. The prices Shopify displays for all its plans are yearly prices, which can lead to up to 25% cheaper than paying month-by-month. The Basic plan becomes $39 per month if this method is chosen.

If even the basic plan is outside of your budget, Shopify does have a fourth plan, but it’s restricted to selling on social media only. The Shopify Starter Plan only costs $5 per month, and with it, you get a reduced version of a typical Shopify store. You won’t have a website, instead, you’ll have a small store that you can link to a social media page.

Extra costs can occur if you’re adding third-party apps to your store. However, these help scale your business so should reflect a rise in customers and profits.

If you choose the Shopify Basic plan, you’ll only have to pay $1 for your first month.

Further Information

Using Amazon with Shopify

Amazon and Shopify are pretty well-matched. They both offer certain things which the other does not. Just like peanut butter and jelly, why not put them together to make something great?

You can integrate Amazon into your Shopify store. Yes, that means exactly what you think it does: you can build your own ecommerce business while promoting your products on the world’s largest marketplace… at the same time… and with just a few clicks.

shopify amazon integration
You can integrate Amazon with your Shopify store to maximise your exposure, sales, and customer base.

This will let you create Amazon listings and offers straight from Shopify, sync inventory and product details, link products, and more!

All you have to do is set up an Amazon Seller account and then add the Amazon Sales Channel to your Shopify Store.

The main thing to be aware of is you still have to pay for the Amazon Professional Seller account. You will already be paying your monthly subscription to Shopify, and then you will pay for the Amazon Professional plan on top of that. The minimum you will need to pay is nearly $80 per month, plus all the potential plugin costs you may be paying with your Shopify store. We don’t mean to be a buzzkill, but we just want to be clear that running a store on both is a more expensive option.

But if your business is ready for more exposure and expansion, combining these two powerhouses is a worthwhile investment.

Shopify vs Amazon: Conclusion

Shopify and Amazon are two impressive sales platforms. In this article, we have explored why they’re different and dived deep into their features, pricing, design, and more.

Most importantly, we’ve looked at how these things can help you.

Overall, we recommend Shopify for anyone setting up their ecommerce business or those looking to grow their business and scale up. It gives you greater control, a stronger brand identity, and more scalable pricing.

Amazon is good for small sellers who don’t want to pay an upfront cost, but its variable extra fees make it difficult to judge how quickly those costs could rack up.

Shopify provides a better solution in the long term, and with the option to integrate Amazon into your Shopify store, you don’t have to miss out: it’s a win-win!

Freedom and support make Shopify the better of the two platforms – create your own store and build it how you want.

Further Information

Shopify vs Amazon: FAQs

There’s no definite answer, and it totally depends on what you’re selling and all the other factors that go into running a business! There are success stories for both Shopify and Amazon.

Overall, Shopify supports more long-term growth for your business and helps you stand out from your competitors more.

People usually go to Amazon in search of discounts and deals, so there’s more pressure to have competitive prices.

You can make it big using either platform, but you’re more in control if you choose Shopify. We recommend signing up to Shopify and then integrating with Amazon to get the benefits of both platforms.

Shopify is one of the best all-around ecommerce platforms on the market. It scored the top marks for sales features with a 4.7 out of 5 in our research and a customer score of 4.4 out of 5 from our users. While these are great scores, it doesn’t necessarily mean it’s right for you.

Why not check out our Online Store Comparison Chart to see these leading brands side by side? Or read our Shopify Review to find out why we recommend it so highly.

Out of the monthly subscriptions, Shopify is the cheapest option. Its lowest plan is the Basic Shopify at $29 per month. Amazon has its Professional Selling plan at $39.99 per month, plus extra selling fees.

If you sign up for Amazon’s Individual Seller plan you don’t pay a monthly fee – instead, you pay a $0.99 fee on every item you sell. The extra seller fees also apply to this plan.

The Amazon Individual Seller plan is the cheapest option if you’re selling small amounts – it’s only suitable for those selling under 40 items per month. But be careful: you could end up paying around $40 per month on this plan.

Read our Shopify Pricing Review for a detailed look at its price plans and value for money.

The main difference between Shopify and Amazon is the ability to build a website. Amazon is a marketplace, where hundreds of users place their products. You have no say in the design or layout of Amazon.

With Shopify, you create your own store, giving you creative freedom in how you present your products and brand.

We recommend getting your bearings and learning with Shopify first, but this all depends on how many products you have to sell. Amazon only charges $0.99 for each item sold, so if you have a few particular products with little competition, you could earn a lot selling on Amazon.

However, if you have a larger inventory and want to actually own and run a business, we recommend Shopify. Creating your own store and having a clear brand identity makes you seem more trustworthy than faceless selling on Amazon.

Written by:
Lucy Carney is a Content Manager at Website Builder Expert, specializing in website building, ecommerce, and digital marketing. Previously working as a Writer and then Senior Writer on the brand, Lucy has 6 years of hands-on experience testing web building platforms including Wix, Squarespace, and Shopify. Lucy is passionate about using her knowledge to help small business owners build their online presence and achieve their goals. She’s reported on industry trends over the years, attended events such as the eCommerce Expo, and advised readers directly with over 400 comment replies on the site to date. Her work has also featured on other online publications such as the Shopify Partners Blog, Usability Geek, Serpstat, and Open Source, and has over 100 articles published on the Website Builder Expert blog.


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