How To Start a Blog About Books

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If you’re wondering how to start a blog about books, you’re in the right place! We’ve spent years figuring out the best way to build websites and make them a success, and below we’ll get more specific about creating the ultimate book blog.

1. Define Your Book Blog's Purpose

Since you’ve already chosen what to blog about, you’re well on your way to defining your book blog’s purpose. The next step is to determine the primary objective of your book blog – in other words, what exactly you want it to accomplish.

This could be:

  • Promoting products
  • Building authority
  • Connecting with readers

Once you have a clear purpose in mind, you can set specific goals and use them to track your blog’s success.

2. Choose Your Blogging Platform

If you’re wondering how to start a reading blog, choosing a platform is an important step! 94% of first impressions about a website relate to its design, so you want to choose a high-quality blogging platform to present your content in the best possible light.

We’ve done our fair share of research on this matter, and we can confidently say that the top three blogging platforms are:

  • Wix for its built-in blogging features
  • Squarespace for its uniquely designed templates
  • for its ability to manage lots of content

Top Tip

Our ranking of the 6 best blogging platforms will give you more details on Wix, Squarespace, WordPress and more.

3. Choose Your Niche

There are countless different genres of books, from sci-fi to self-help – and if you can narrow your book blog down to just one of these niches, then you’ll attract a more specific audience to your content.

Top Tip

In our detailed guide to starting a blog, we’ve delved into the concept of finding your niche in more detail.
niche blog example
Can you guess which niche this Squarespace book blogger has chosen?

4. Pick a Blog Name

Your blog name will likely become the most recognizable part of your digital brand, so you’ll want to choose it wisely! Make sure to pick a name that showcases your personality. If you’re stuck for ideas, try to think of names that are relevant to your niche.

It’s also a good idea to have your blog name either be identical or very similar to your domain name. Your domain name is the website address that readers will enter to reach your blog – ours is WebsiteBuilderExpert, for example.

Top Tip

Don’t stress if your dream domain name is already taken by someone else – you can still name your blog whatever you want! Plus, having to get more creative with your domain name will probably make it more memorable.

The cost of a domain name will differ depending on the extension you choose (.com, .net, and so on). If you want to take extra steps to secure your website, you can also purchase an SSL certificate.

5. Get Designing!

Now is your chance to let even more of your personality shine through! If you’re using a website builder like Wix or Squarespace to design your blog, you can customize elements like the color scheme, fonts, and positioning without any knowledge of code. In fact, you can literally drag and drop text boxes and images wherever you want them to go!

wix blogging template
Wix offers a wide selection of blogging templates to choose from.

Top Tip

When designing your blog, you’ll want to make sure it’s responsive and mobile-friendly, because over half of all internet traffic comes from mobile phones!

6. Identify Your Ideal Readers

Now that you’ve chosen your niche, you’ll be able to hone in on the specific interests and preferences of your audience – and you can tailor your content accordingly.

To conduct some good research on your audience, it’s worth looking into the target demographics of the genre your book blog is about.

example blog topics
This beauty blog seems to know that its audience is curious, socially engaged, and interested in more than just makeup.

For example, those aged 65 and over are 46% more likely to read historical fiction, while those aged 15 to 24 are two-thirds more likely to read fantasy and adventure books.

7. Research Trending Topics

As you plan your blog content, identify potential topics that are relevant to your niche and of interest to your readers. For example, if your audience are big horror fans, then you’ll want to schedule some timely content in the lead-up to Halloween every year. It doesn’t have to be holiday-specific, of course – if you’re running a romance blog, you can write a list of the summer’s best beach reads, and so on.

It also helps to have your finger on the pulse in terms of the latest bestsellers and popular authors in your chosen genre. You could write a review of a hot new release, or rank a successful author’s books from your favorite to your least favorite.

8. Keyword Research and SEO Optimization

You want to make sure to get as many eyes as possible on your book blog content, and keyword research is a great way to accomplish that. It might even give you some trending topic ideas, too!

Keyword research is a search engine optimization strategy, meaning it’s one way you can help your blog rank higher in Google search results. 68% of online experiences begin with a search engine, so appearing on the results pages can help grow your audience massively.

You can use online tools like WordStream or AnswerThePublic to find out which book-related keywords have a high search volume – or in other words, which keywords have the most people searching them in Google!

Top Tip

Keyword research isn’t the only SEO tool at your disposal! Check out our blog SEO tips to learn more.

9. Craft Captivating Headlines

It’s important to write attention-grabbing headlines for your blog post since these will be the first clue people get as to what you’ve written about, and whether or not it’s something they’ll want to read.

We’ve written our fair share of headlines here at WBE, so here’s a short list of the most important qualities of a successful one:

  • Keep it short and sweet to avoid any text getting cut off in previews.
  • Make it memorable and intriguing so that readers will click.
  • Make it specific so that people can tell right away if your content is relevant to them.

10. Quality Content Creation

It goes without saying that to write a quality book blog, you’ve got to actually read the books you discuss! But other factors contribute here too. For example, you can make your content more relatable by including some personal anecdotes, like how you first got interested in a particular genre.

You also want to make sure you keep the quality content coming on a steady schedule. Online content calendar tools like CoSchedule and Trello can help with this, as can content batching!

11. Foster Reader Interaction

Making sure readers engage with your content is important for your blog’s success, especially if you want to monetize it further down the line. It’s also really satisfying to get feedback on what you’ve created!

Below are some ways you can foster reader interaction:

  • Ask questions that they can respond to in the comments section.
  • Link to social media platforms where they can follow you.
  • Let them vote on what your next blog post should cover.

12. Build a Community

If you follow some of the tips above about fostering reader interaction, then you’ll be sure to build a sense of community on your blog.

You can take this a step further by hosting book-related webinars, Q&As, or book clubs to further connect with your audience in real time!

blogging engagement example
This book blogger creates in-depth plot summary videos on her YouTube channel.

Why Start a Book Blog?

Blogging is a great marketing tool for small businesses, and it’s also a great passion project for anyone looking to share a personal interest with the world. Some of the clearest benefits of starting a book blog are:

  • Connecting with like-minded readers
  • Growing your online audience
  • Creating your personal brand
  • Making money through your blog

Top Tip

It’s possible to make money through your blog in a few different ways if you’re willing to put in some time and effort.


If you’ve read this far, you now know how to start a blog about books and make it a success. If you have any additional tips and tricks of your own, share them in the comments below – after all, we’d love some reader engagement!


If starting a blog about books is something you’re genuinely passionate about, then it’s always a good idea – you’ll get to connect with other readers who share your interest. But if you’re hoping to grow your blog and monetize it, just make sure you’re ready to spend more time and effort first!
Whatever you’re passionate about! Just make sure it’s written with your target audience in mind, using eye-catching headlines and some search engine optimization best practices, too.
If you’re a reader, then you’re already halfway there – after all, most of your content will be about books! The best first step is to put pen to paper and come up with a list of topics you’d like to write about.
Written by:
I grew up scribbling in notebooks, and until recently the thought of relocating my writing to the digital world seemed like an impossible goal. But when I finally took the plunge and created an online portfolio, I immediately saw the benefits of having my work out on the web. Since then I’ve learned everything I can about creating different websites, so that I can help those in a similar situation get online without a similar headache.

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